2018 Focus on Mexico
TORONTO, ON – December 1 2017 – Canadian Music Week is pleased to announce the first round of mission participants for the 2018 FOCUS ON MEXICO. Every year CMW hosts missions from different countries as part of CMW’s International Trade Program. This mission marks the first-ever Official delegation from MEXICO to participate in a full trade program at Canadian Music Week. For a full list of participants please see below.
CMW will provide a comprehensive music market report which will be available to the Canadian music industry at large, as well as CMW delegates, in advance of the mission.
Mexico is One of the World’s Top Growth Markets
The music market in Mexico is the 2nd largest in Latin America, increasing by 23.6% last year to a total revenue of US $133.5 million. It ranks 15th worldwide, according to the latest Global Music Report published by The International Federation of the Phonographic Industry
(IFPI), moving up from #17 in 2015. The phenomenal market growth is driven by streaming, which jumped 60.7% year over year, to US $71.4 million, and was responsible for the majority of industry revenue in Mexico in 2016 at 53.5% of the total. They rank #8 for synchronization, #14 for Digital, and #17 for Physical. With a population of more than 120 million, Mexico creates a potential hotbed for live touring. Mexico is a cost-effective touring opportunity for export-ready artists looking to increase their audience and attract new fans.
The incoming mission is produced in partnership with the Canadian Association for the Advancement of Music and the Arts (CAAMA).
The FOCUS ON MEXICO is scheduled for Thursday, May 10, 2018 at The Sheraton Centre Hotel. Activities include a panel on the Mexican music market, with panelists from Mexico also featured throughout CMW’s regular programming menu. There are opportunities for formal and informal networking. CMW’s International Marketplace will present a series of curated, targeted business-to-business (B2B) meetings between CMW delegates and the incoming Mexican delegates. The International Marketplace at CMW will host a VIP networking reception for the Mexican mission participants.
The FOCUS ON MEXICO takes place during The Canadian Music Week conference and festival, which runs May 7-13 and spans seven nights of performances, with 500 showcasing artists at 40+ live music venues in downtown Toronto.
All Participants
Sergio Arbelaez Ospina
Co-Founder & Organizer,FIMPro Conference (La Feria Internacional de la Música)
Belenes, Zapopan, Jal., Mexico
Armando Calvillo
Director of Festivals,OCESA
Ciudad de Mexico, D.F., Mexico
Manú Charritton
General Producer, Booking,Festival Marvin CDMX18
Mexico City, CDMX, Mexico
Lynn Fainchtein
Founder, Music Supervisor & Producer,Cassete
Condesa, Cuauhtémoc, CDMX (Mexico City), Mexico
Lynn Fainchtein has taken her musical experience to an ample range of mediums,... read moreLynn Fainchtein is known for her work on The Revenant (2015), Birdman or (The Unexpected Virtue of Ignorance) (2014) and Babel (2006).
Lynn Fainchtein has taken her musical experience to an ample range of mediums, which include film, television, radio, journalism and recording. She has worked as producer and musical supervisor on numerous films. One of her long-standing contributions has been with the acclaimed Mexican Film Director Alejandro González Iñarritu on all his films: Biutiful (nominated for the Academy Award), Babel, 21 Grams, and Amores Perros (nominated for the Academy Award). More recently the worldwide acclaimed Birdman and The Revenant.
In addition, Lynn has collaborated with Lee Daniels on his award winning film, Precious (Winner at The Sundance Film Festival). Among many other films, some she has musically supervised are: La Misma Luna, Sin Nombre, Miss Bala, as well as Maria Llena Eres de Gracia and Loveforever from Carlos Moreno both Sundance winners and official selections.
Lynn regularly collaborates with Canana Films, the production company founded by Gael Garcia Bernal and Diego Luna, where she has musically supervised all of their films, which include Abel, Déficit and Chavez, Lee Daniels on The Paperboy, Walter Salles with On the Road, both films participants of 2012 Cannes Film Festival.
Recently she supervised Patricia Riggen’s The 33, Luis Estrada’s La Dictadura Perfecta, Jerry Jameson’s Captive, Manolo Caro’s Amor de Mis Amores, as well as the HBO series Sr. Avila II and God Inc, among other projects including Cirque du Soleil’s new show Luzia. Currently she´s dedicated to both Netflix series: Ingobernable and Club de cuervos.
On the other hand, Lynn has done extensive work as a producer as well: Animated film El Santos VS la Tetona Mendoza in 2012, the musical documentary Hecho en México (2012) and documented the mexican election process in 0.56% ¿Qué le pasó a México? (2010). She also produced ¿Y tú cuánto cuestas? In 2007 and coproduced Sueño in 2005.
ABOUT CASETE: Casete was founded in 2012, amongst four partners (Lyunn Fainchtein,
Camilo Lara, Paco Arriagada and Héctor Reyes. is a one stop shop for content owners. Key
film clients include: Videocine, LATAM, Nueva Era, Mantarraya, IMCINE, Canana, Televisa
Cine. We have more than 5,000 tracks distributed digitally through our own system Key music
Clients include: Seitrack, OCESA, Cooking Vinyl, Shamrock, Nacional Records, MUN, E35,
Town Management, Sicario. For music synch, we represent 25 international catalogues
(Cooking Vinyl, Pig Factory, Sunflower, Friendly Fire, Third Side, Warne Chappell). We
currently supervise music for eight American films a year;including music for Precious, The
Buttler, Birdman, Babel, Amores Perros, El Infierno. We average 20 synchs per year for advertising. WE have a physical distribution arm with titles such as Cranberries, Marilyn Manson, Prodigy, Nic Cave, Calamaro, Jarabe de Palo, Nortec, Marillion – as well as a booking system for artists such as Centavrvs, Dapuntobeat, Torreblanca, IMS, among others. On the music publishing side, we just created ITACA MUSIC, a partnership between Casete and ITACA (a Film production company) making together a list of more than 200 potential clients.... show less
Ricardo Haas- Rivera
Director: Marketing & Sponsorship,Del King Entertainment Mexico
That has allowed me to balance my duties as... read moreAlthough my 25+ years of professional life have been devoted to the music business, I have developed a broad sense of how companies work due to my entrepreneurial interests.
That has allowed me to balance my duties as Marketing and Sponsorships Director for Del King Entertainment with running my company, Kolektiv 360, a hub for talent development and growth, through experienced and specialized consulting for successful, long-lasting and profitable careers.
In my early stages, I was more about the music than the business, but the approach gradually started switching and the business side took a more predominant role. Despite my engineering degree –which also supports my love for Technology–, and my passion and commitment for Music and its Industry, I have also long since shown great interest in Marketing, Public Relations, Media and Business Management, areas in which I have specialized over the years.
I have worn many hats in my career -Musician, Recording Engineer, Music Producer, Artist Manager, Marketing Manager-, and most of them during my entrepreneurial stages, be it as partner of a recording studio, independent artist manager, or partner/CEO of an artist management company and booking agency. This last enterprise was called HOME Artists, and operated for almost 8 years -from 2003 to 2010- until it was sold to publicly traded entertainment giant OCESA, in a deal that included the company's roster and its human talent. I since became Marketing Manager of OCESA and Auditorio Banamex in my hometown, Monterrey, Mexico, and worked there for 5 years.
I am quality-oriented, strongly committed on delivering results, with a solid sense of team leadership. Management is an integral part of my life, and it has also helped me develop operational and strategic processes. I find innovation, efficiency, organization and honesty, indispensable in my quest for personal and professional growth.
Live a healthy life and you will undoubtedly excel in your career endeavors.... show less
Alex Moreno- Martz
CEO & Founder,Lennonmx
Alex works in partnership with EXPRESSARTE (UK) as a consultant for the selections of Latin American bands for Glastonbury Festival (The common area).... show less
Julian Velazquez Morgan
Booking Manager,Grupo Sicario
Mexico City, CP, Mexico
As an independent producer and manager, He’s developed more than 50 artistic careers from rock to world beat, electronic music and pop. One of his major principles is supporting Mexican talent internationally no matter its music genre: “ I do believe not all music must express a huge roots approach. On the contrary, it’s more interesting and exciting that music feeds itself from a world wide perspective,”
Nowadays, He’s the director of Management and Booking in independent Mexican label, Sicario Music. (www.sicariomusic.com). Being part of Sicario Group, this enterprise works around entertainment business in Mexico with different platforms; including 3 nights clubs, 2 concerts venues and one music festival, Ceremonia (30K pax). Sicario label enhances emerging Mexican talent that experiment and propose new music textures.... show less
Brendan Moylan
Talent Buyer/Tour Coordinator,Grupo Sicario
Mexico City, CP, Mexico
I also book headline shows for international artists and have booked shows for artists including Disclosure, The Lumineers, Tash Sultana, Portugal The Man, Andrew Bird, Toro Y Moi, Chet Faker, Bob Moses, Unknown Mortal Orchestra, The Magician, Goldroom as well as dozens of DJs including John Talabot, Art Department, Breakbot, Ellen Allien, Le Youth, Red Axes, Ryan Hemsworth, Brodinski amongst others in my two clubs Rhodesia and Mono.
I am also a booking agent and represent Mexican acts Wet Baes and Tayrell within Mexico and the world, and Mint Field within Mexico only.... show less
Alfonso Muriedas
Artistic Director,Nrmal Festival
Col. San Rafael, Mexico City, Del Cuahutemoc, Mexico
Gonzalo Oliveros
Director, RMX; Founder 212 Festival,Tape Music/212 Music Festival
Guadalajara, Jalisco, Mexico
Fabrizio Onetto
Management, A&R, Music Supervisor,OCESA
Ciudad de Mexico, D.F., Mexico
He is on the advisory board at IMMF (International Music Managers Forum) and a founding member of MMF LATAM ( Asociación Latinaomericana de Managers Musicales ).
Fabrizio is also a partner at Discos Panoram ( http://www.discospanoram.com ), an independent label focused on discovering and nurturing new talent, and recently started collaborating as a music supervisor on films and TV series ( http://panoramstudios.com/music-supervising ).... show less
Andrea Amairani Prado
COO,Lennonmx
Ana Rodriguez
Music Manager & Cultural Promoter,Troker Management
Guadalajara, Jalisco, Mexico
Nine years into her management work on behalf of TROKER, she and the founding musicians of the band formed the company “Fijate que Suave” with the sole purpose of managing TROKER's affairs. Today, Fijate que Suave has grown to provide services in event production, press and marketing services, tour logistics for international artists in Mexico, custom music production services, as well as the management and representation of TROKER's affairs.
She is a founding member of the Association of Latin American Managers MMF LATAM, which brings together more than 60 artist representatives from over 16 countries. MMF LATAM is a professional network focused on the development of the Latin American Music Industry, with the mission of building an identity in the Latin American market, generating touring networks for artists in Latin America, alliances between Latin American artists and the rest of the world, and ensuring increased awareness and support for the profession of music management in Latin America.
She is also a member of the Board of Directors of Green Company, a leading brand and souvenir business established in Mazatlan, Mexico.... show less
Damian Romero
General Manager & Artistic Director,MUTEK Festival mx
Roma Nte., Mexico
He has not... read moreCommitted to the promotion and introduction of contemporary music and digital arts in Mexico since more than a decade, Damián Romero has come a significant period of time leaving traces each step taken.
He has not only given life to the International Festival of Digital Creativity MUTEK Mexico, since 2003, giving for the first time to the country such an event of international talent in a large format, exposing the most relevant and purposeful proposals for the global digital creation. At present it is one of the few Mexican independent festivals that have remained firm in the last thirteen years, positioning itself as a unique platform in the country focused on cultural innovation, but he has also been persistent and committed to creativity and local digital art presenting projects of talent export in Beijing and Shanghai (China), Tokyo and Nagoya (Japan), Montreal (Canada), New York (USA), Cologne and Berlin (Germany) as well as Argentina and Chile.
Currently, Damián heads his firm IMECA, international platform for collective creation, made up of directors of Canada, France and Mexico working in different fields with a point of convergence: technological arts, the graphic universe, sound and infinite field of innovation.... show less
Gerardo (Gerry) Rosado
Artistic Director,Intolerancia Records and Circuito Indio
Condesa, CDMX, Mexico
As a musician he has composed music for his own band ( Consumatum Est 1991-1997) and music for Tv, films, dance, theatre and performance. As a producer he has produced more than 130 Records... read moreMusician and label owner.
As a musician he has composed music for his own band ( Consumatum Est 1991-1997) and music for Tv, films, dance, theatre and performance. As a producer he has produced more than 130 Records mainly rock, jazz and world music, although he won a latin Grammy in the category of classical music in 2016.
He founded and is co-owner of the label Intolerancia Records.
Recently he’s been working in a platform of touring in Mexico called Circuito Indio that in 2017, from May to Dec programmed 790 shows in small format (200 to 600 pax capacity venues) and this model intends to be a partial solution for new artist development and circulation.... show less
Ulises Sanher
Co Director, CEO,Tres Vinyl
Guadalajara, Jalisco, Mexico
Ulises is passionate and enthusiastic about music; he is a music critic and journalist and he has written reviews and articles on the industry, as well as authoring his own book, Desde El Abismo (From the Abyss), which has been published on multiple platforms.
ABOUT ROCK POR LA VIDA music festival:
Rock Por La Vida (Rock for Life) was created by Maxima FM and the SALME for the dissemination of suicide prevention. The bands do not just go up to sing, but they also give advice and positive messages through Rock.
ABOUT MUPA Music & Arts Festival (Panama):
This festival is an initiative of the Directorate of Culture and Citizen Education of the Panama Municipality, and has become the main music festival in the city, providing a solid and democratic platform for local and regional alternative music artistes to be presented to a wide audience. The Mupa Festival includes artists in concert, live entertainment and informative workshops.... show less
Featured Participants
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