STREAMING | MAY 18-21 2021

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Tune in at 7pm EST / 4pm PST Daily to Watch Featured Music Showcases, OPEN Free to the Public!

WHERE MUSIC, TECH + BIZ CONVERGE

Now in its 38th year, the Canadian Music Week Conference is still the premier annual music business and networking event in Canada, and this time around it’s being produced live, online & streamed worldwide. We’re innovating due to COIVD-19 and we promise to deliver a world class experience.

This year we’re featuring a 4-day music summit covering all sectors of the industry delivered in a totally interactive streamed format. We’re excited to provide a platform for domestic and international delegates to exchange ideas, explore trends & make meetings connections COMPLETELY ONLINE. Join us this May 18-21 for an amazing array of live streaming sessions from industry pro’s about breakthroughs and insights into global challenges facing an ever-changing music landscape.

Keynotes, speakers, panels, workshops, master classes and receptions all taking place in a virtual format.

REGISTER NOW FOR CMW VIRTUAL

CMW Virtual Conference

DAY 1: Virtual Conference
Tuesday May 18th, 2021

9:45 AM — 10:00 AM
Tuesday May 18th
Ballroom A
CMW 2021 is Fully Virtual
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Opening Keynote: Honourable Steven Guilbeault

10:00 AM — 11:00 AM
Tuesday May 18th
Ballroom A
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State of the Global Music Industry

Moderator: Jennifer Sloan
Over the last year, we have been reminded of the power of music to uplift, connect and inspire, and of its importance to our wellbeing. This year’s theme, ‘State of the Industry: Spotlight on Canada’s Recovery’ will focus on Canada’s music community and its path to getting back on track. Featuring panelists from prominent Canadian, and international industry organizations it will look back on the accomplishments, and challenges in the last year. Panelists will shine a light on how the recovery is progressing in major markets abroad, offer perspectives on where Canada could be soon, and demonstrate the value of cohesion with industry partners.
Brought to you by:

  •  Erin Benjamin
    President & CEO
    Canadian Live Music Association

  • Jackie Dean
    Chief Operating Officer of Music Canada
    President of CONNECT Music Licensing

  • Jennifer M. Sloan
    Vice President, Public Policy at Mastercard Canada
    Chair of Music Canada Board of Directors

  • Miro Oballa
    Partner of Taylor Oballa Murray Leyland LLP.
    Co-Founder and Director of ADVANCE 

  • Mitch Glazier
    Chairman & CEO
    Recording Industry Association of America (RIAA)

  • Patrick Rogers
    CEO
    Music Canada

  • Shakura S’Aida
    Artist/Songwriter/Actress
11:00 AM — 12:00 PM
Tuesday May 18th
Ballroom A
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From Living Room Shows to Drive-Ins: Navigating the Live Music Ecosystem

Moderator: Laura Simpson

Applause and appreciative shouts used to be the barometer for an artist’s live performance. These days, it can be car horns, or a scroll of comments. The determination to perform has proven powerful, inspiring musicians to play at drive-ins, to sell tickets to virtual shows from their own living rooms, or to perform with bandmates in collaborative isolation via Zoom. Some venues died. Others tried to work within protocols (Toronto’s storied El Mocambo briefly re-opened to socially distanced audiences of 50). We’ll look at the downs and some surprising ups of the pandemic performance experience.

11:00 AM — 12:00 PM
Tuesday May 18th
Ballroom B
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In Conversation with Super Star Manager Ian Montone - Setting the Algorithm For Others to Follow

Interviewer: Jem Aswad
Managers have never been more empowered to re-write the rules - particularly on the eve of live music’s return - with the ability for artists to self release and market themselves without the shackles of the traditional record label.  Managers can now control and cater to the creative needs of their acts however they see fit - all while constantly embracing and implementing every aspect of technology at their disposal.
12:00 PM — 1:00 PM
Tuesday May 18th
Ballroom A
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Music Directors Panel: The Minds Behind The Show

Moderator: Joel Baskin
The Grammy's, SNL, The Tonight Show, and worldwide tours. They are what every artist, manager, agent and record label dream of for their artists. But how do you get ready for the big show when it's finally time for their shot?
Late at night, on airplanes, on tour buses, in front of laptops, and at rehearsal studios, the backing musicians for any artist are hard at work. But who helps decide the song arrangements to bring their music to life? Who helps hire the band, assist with transitions, and create special moments on tv and on stage?
How do they do it? How do you become a music director? What do they actually do during a typical album cycle? How are they hired? How do they interact with labels, management, collaborators and television producers?
Welcome to the inside world of the musical director. No challenge is too great, no timeline too difficult, no collaboration too complicated. It's the music directors job to have it all make sense, sound great, look great, and do all that they can to bring the artists vision to life.
Join three of the most successful music directors currently in the game for a roundtable discussion where they share their tips of the trade!
Join three of the most successful music directors currently in the game, Dan Kanter (Justin Bieber, Julia Michaels), Zubin Thakkar (Shawn Mendes) and Karina DePiano (Miley Cyrus / Fifth Harmony) for a roundtable discussion where they share their tips of the trade!

  •  Dan Kanter
    Multi-Instrumentalist, Songwriter, Producer, Musical Director and Performance Coach

  • Joel Baskin
    Vice President
    The Feldman Agency

  • Karina DePiano
    Music Director/Keyboardist

  • Zubin Thakkar
    Platinum-Selling Producer, Engineer, Songwriter, Musical Director & Guitarist
12:00 PM — 1:00 PM
Tuesday May 18th
Ballroom B
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Global Promoter Super Session: The Return of Live

Moderator: David Hazan
Optimism is in the air. Rapid testing advances and mass COVID vaccinations have strategists pondering a safe face-to-face reunion between artists and fans. Beta testing has begun in Barcelona, Spain, starting in December when 1,000 people attended a Primavera Sound Festival concert with no reports of exposure, and in April, when 5,000 attended a show by the Spanish rock band Love of Lesbian, with three “positives” turned away at the gate. There’s bullish talk by some promoters about being back in the game by summer. David Hazan moderates a panel of luminaries who’ll consider what the "new normal" in concert attendance will be and the part sponsors can play in providing experiential support for the great return.
12:00 PM — 1:00 PM
Tuesday May 18th
International Marketplace
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MEET THE MANAGERS

'Meet the Experts’ Q&A Series - Moderator: Peter J. Wark
At what stage do you need a music manager?  How can they help advance one’s career? What to look for – and what to avoid - to find the best fit.  Capacity is limited. Register early, the earlier the better.
1:00 PM — 2:00 PM
Tuesday May 18th
Ballroom A
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Born To Produce: A Fireside Chat with Dallas Austin

Interviewer: Ryan Press
It’s not everyone whose Grade 11 teacher tells his mom to let him quit school and follow his dream. But even as a teenager who carried his keyboard everywhere, the Atlanta-based Dallas Austin turned heads in the music world. While still in school, he produced Klymaxx member Joyce Irby’s Motown debut. The Motown work got him a gig producing Boyz II Men’s debut, which led to recruitment by L.A. Reid and Baby face. The founder of three record labels, Austin has gone on to work with TLC, Gwen Stefani and Madonna among others. In this special Fireside Chat, a producing talent who could not be ignored offers up life lessons on how to get noticed and get results.

  • Dallas Austin
    GRAMMY Award-Winning Producer, Songwriter, Musician & Film Producer

  • Ryan Press
    President, A&R
    Warner Chappell Music
1:00 PM — 2:00 PM
Tuesday May 18th
Ballroom B
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Return to the Box Office: Safety Protocols, ‘Vaccine Passports’, and Whatever Else It Takes

Moderator: Emmanuel Patterson
Remember when live music’s biggest concern was mark-ups, bots and resellers? In the past year, our problems became more existential, with empty stadiums and arenas, and concern over when, if ever, the show would go on. Now, with mass vaccinations, there is a whiff of optimism, and some solid ideas about getting back onstage. This session will provide insight into what simple steps and protocols for re-opening will look like. We’re talking screening platforms, minimal face-to-face interaction, and screened invitees. And then there’s one of the most contentious – and maybe inevitable – innovations: a “vaccine passport,” ie., an official health card attesting to the ticket buyer’s immunity. While some see this as an Orwellian invasion of privacy, others can’t wait to get one and see it as the key to ending “super-spreader” events. Let’s talk.
2:00 PM — 3:00 PM
Tuesday May 18th
Ballroom A
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Un-masking New Music: How an Artist “Breaks Out” In a Locked-Down World

Moderator: Matt Gorman
The world has changed, but the industry endgame is generally the same – introduce your songs to as many ears as there are to hear them. However, what has the pandemic taught us about listening habits, marketing strategies, building fans, and ultimately, “breaking out” and building a successful (and sustainable) career in music? Although the answers are not always clear, join this panel of managers, label reps and lawyers for insight and tips on building successful careers in a pandemic world.
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2:00 PM — 2:50 PM
Tuesday May 18th
Ballroom B
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Allies in Music: Can The Industry Fix The Future By Addressing Its Racial Past?

Moderator: Portia Sabin
The music industry was built and monetized on the art and culture of Black and Brown musicians. And its inequitable past puts a traditionally white-run business in a unique position to lead in the movement for racial justice and equity. There is no industry without people of colour, and giving more agency to the creators is just the start of a process that could make music a beacon of change. However, the old guard cannot be passive recipients of knowledge if true change is to be made. White influencers need to engage each other and provide leadership and tenacity. Racism is not a problem that can be solved without a commitment from everyone, and this panel will be a candid conversation about the part white proactivity must play in changing our industry and our culture.
2:50 PM — 3:00 PM
Tuesday May 18th
Ballroom B
CMW 2021 is Fully Virtual
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CALL-TO-ACTION: Allies in Music

The time has come for all artists and professionals working in Canada's music industry to rise up and challenge the status quo. Attend this session to learn some current ways you can contribute and take action to promote inclusivity and belonging.  
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3:00 PM — 4:00 PM
Tuesday May 18th
Ballroom A
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Keynote Interview: Debra Rathwell’s Excellent Live Music Adventures

Interviewer: Patti-Anne Tarlton
Currently, Debra Rathwell – an inductee this year in CMW’s Music & Broadcast Industry Hall of Fame - is orchestrating the three-year Elton John: Farewell Yellow Brick Road Tour for AEG. Her own yellow brick road has seen her work with a history of legendary tour companies (Ottawa’s Bass Clef, Montreal’s Donald K. Donald, New York’s Metropolitan Entertainment) and a who’s-who of concert legends. As Justin Bieber’s promoter, she’s been part of every show he has ever done. She was there for Montreal’s Guns N’ Roses riot at the Big O, Central Park shows featuring everyone from Andrea Bocelli to Bon Jovi, and the Woodstock anniversary concerts in 1994 and ’99. Now the Executive Vice President of AEG’s Global Touring, Debra has a world of experience and tales to tell. We’re all ears.
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3:00 PM — 4:00 PM
Tuesday May 18th
Ballroom B
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THREEWAY ANYONE? Understanding the Value of Co-Writing and How It Works During (and Eventually Post) COVID-19?

Moderator: Jordan Howard
The world may have fallen apart but collaborating with other songwriters from around the world has never been easier. Songwriters and publishers discuss how they approach co-writing sessions, the pros and cons of writing virtually, where the songs they’ve written have gone in the world, and what the post-pandemic songwriting process may look like.  
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4:00 PM — 5:00 PM
Tuesday May 18th
Ballroom A
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An Exclusive In-Depth Conversation with Nile Rodgers & TIMBALAND

Host: Merck Mercuriadis
If ever someone deserved to have his name permanently engraved, it’s the man who inspired CMW’s annual Nile Rodgers Creators Award. Rodgers is both a Rock and Roll Hall of Fame and Songwriters Hall of Fame inductee, a producer, songwriter, musician, composer, arranger, and guitarist who has worked with Jagger, Bowie, Madonna and Daft Punk, on records with more than a half-billion sales.
Award honouree, superstar producer Timbaland, is a connector of great artists. From JAY-Z to Justin Timberlake to Sam Smith to Missy Elliott to Beyoncé, the man with the unique beats has influenced music like few others. Imagine a world without JAY-Z’s Vol. 2… Hard Knock Life or Justin Timberlake’s newly notorious “Britney break-up” song Cry Me A River. He even connects corporately, creating Mosley Music Group with L.A. Reid and teaming that up with Def Jam. His latest entrepreneurial enterprise is the sponsor of this Exclusive event, BEATCLUB.
Hipgnosis Fund founder & legendary Music Industry Game Changer, Merck Mercuriadis hosts this exclusive in-depth interview with the two superstar hit-maker producers. At the end of this amazing experience, Nile will present Timbaland his namesake CMW 7th annual Nile Rodgers Global Creators Award.
Brought to you by:

  •  Merck Mercuriadis
    Founder/CEO
    Hipgnosis Songs

  • Nile Rodgers
    Producer/Composer, Musical Icon, Multiple Grammy Award winner / Producer / Composer
    Nile Rodgers Productions LLC

  • Timbaland
    Multi-platinum, Grammy Award-Winning Producer & Artist
4:00 PM — 5:00 PM
Tuesday May 18th
Ballroom B
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#PlayBlack - The Value of Radio

Moderator: Craig Mannix
Black creatives have risen to the top of the charts, in Canada, and around the world. DSP’s (Digital Streaming Providers) have become discovery tools, and have continued to support emerging Black artists as they rise in their career. The time is now. Radio broadcasters have an opportunity to foster discovery, by playing Black artists, and have the ability to make Black Hall of Famer’s across the country.
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5:00 PM — 6:30 PM
Tuesday May 18th
Ballroom A
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Be Present Everywhere Intros & Connections

Host: Robert Singerman
Global music conference & trade mission community speaker, partner, consultant, creator did the pandemic pivot & invited many international colleagues & some expert new friends, to speak @ virtual conferences based from NYC, Toronto, to Kenya, Rio & LA, with other virtual forays to & from, dozens of cities/countries, to Be Present Everywhere (while staying home.) All the conference delegates then have the benefit of "meeting" 5-10 x the number of global specialists/session, w/o the flights, hotels, per-diems, carbon, $$ and family costs.  Many thousands of new music community connections have thus been made and many more will be made here, through active chats, shared contacts, new business introductions, collaborations and experiential education. It's a lot of fun for all, like a great CMW/LyricFind conference party. Thanks much to the amazing speakers joining and all participants.
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5:00 PM — 6:00 PM
Tuesday May 18th
Ballroom B
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TikTok Masterclass

Moderator: Jordan Sowunmi
Join Jordan Sowunmi, TikTok Canada's Music Editorial & Content Strategy Lead in discussion with industry professionals and artists on achieving both domestic and international success on the platform, how TikTok has changed the music industry, and how they are using TikTok to amplify their music and content. Attendees will hear from Aqyila, whose "The Bob for Me" has seen over 3.1M video creations on TikTok and counting, Canadian rapper and producer Tesher, who scored an international viral hit and a record deal with Capitol Records with his song Jalebi Baby after it blew up on TikTok, and Nick Mueller of The Golden Kids Group whose artist 347Aidan rose to fame on TikTok, now with more than 600,000 TikTok followers and 9.2M likes.
6:30 PM — 7:00 PM
Tuesday May 18th
International Marketplace
CMW 2021 is Fully Virtual
Ondemand is unavailable for this session

Canadian Musican Presents "Career Talk"

Jim Norris, Canadian Musician publisher and NWC President will explore career opportunities and effective career planning. Q&A then Network!
Brought to you by:
 

  • Jim Norris
    President/Publisher
    Canadian Music Trade
7:00 PM — 12:00 AM
Tuesday May 18th
CMW 2021 is Fully Virtual
Ondemand is unavailable for this session

Festival Showcases

    9:00 PM — 11:00 PM
    Tuesday May 18th
    International Marketplace
    CMW 2021 is Fully Virtual
    Ondemand is unavailable for this session
    Passes needed:
    Pro Pass

    MEET THE FESTIVALS

    Pre-arranged One-on-One B2B Curated Meetings
    CAAMA in collaboration with CMW presents an opportunity to meet one-on-one with some of the world's top Festivals. This is a unique business-to-business networking. Meet one-on-one with some of the world’s leading festivals, concert promoters, and talent buyers.
    The International Festival Network - MEET THE FESTIVALS is your opportunity to talk one-on-one with festivals, concert promoters and talent buyers from across the globe.  Expand your horizons and potential. Set the foundation to play in new markets, reach new audiences and make new fans.  Capacity is limited.  Meetings are pre-arranged by appointment only on a first-come, first served basis. Sign-up before 6:00 PM EDT May 3. Contact Kathy Hahn at khahn300@gmail.com at the Intl. Marketplace for more details.
      DAY 2: Virtual Conference
      Wednesday May 19th, 2021

      9:30 AM — 9:45 AM
      Wednesday May 19th
      Ballroom A
      CMW 2021 is Fully Virtual
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      Opening Remarks with Mayor Tory

      9:45 AM — 10:00 AM
      Wednesday May 19th
      Ballroom A
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      Growing Your Music Economy from the Inside Out

      Music can define and grow a community through economic impact and tourism while building a strong community identity. This is especially crucial as we recover from the COVID-19 pandemic. Find out what can be done from a regulatory, grassroots and economic perspective to give your music community the boost it needs.
      10:00 AM — 11:00 AM
      Wednesday May 19th
      Ballroom A
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      For the Love of LIVE: What’s Needed For What’s Next?

      Interviewer: Kate Taylor
      Brought to you by:

       

      • Erin Benjamin
        President & CEO
        Canadian Live Music Association

      • Kate Taylor
        Visual Art Critic and Arts Columnist
        The Globe and Mail
      10:00 AM — 11:00 AM
      Wednesday May 19th
      Ballroom B
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      The Indie Brothers: In Conversation with Kevin Liles & Rob Stevenson

      Interviewer: Gail Mitchell
      Record execs are often nomads, working their mojo at one company then moving to the next challenge. But when Rob Stevenson joined 300 Entertainment as a partner last year, it was a return to his roots alongside 300 co-founder and CEO Kevin Liles, with whom he worked at Island Def Jam for five years. In their previous stint together in the ‘00s, they signed acts like The Killers, Sum 41 and Fall Out Boy, before Stevenson went on to impressive A&R stints at Virgin Records America and Universal’s Republic Records. Liles went to Warner Music, where he managed D’Angelo and Trey Songz among others. At 300, Liles and Stevenson combine a shared history and individual strengths for its growing roster, including Megan Thee Stallion, Highly Suspect and Young Thug.
      Gail Mitchell, Billboard’s executive director, R&B/Hip-Hop will interview the duo about their experiences together and apart, and the future of 300 Entertainment.
      11:00 AM — 12:00 AM
      Wednesday May 19th
      Ballroom A
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      Rise of the Independent Artist

      Moderator: Oscar Furtado
      Under the old “major label” paradigm, a literally hit-or-miss ethos often ruled. You either broke big, or took your signing bonus and went home. But the digitally-aided era of self-managed independent artists is seeing more and more people making a living. Yes, label deals are still an option, but this panel will examine how DIY has changed the game.
      11:00 AM — 12:00 PM
      Wednesday May 19th
      Ballroom B
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      The Agents’ Panel: Repping from a Distance

      Moderator: Robert Levine
      No firm handshake-deals, no face-to-face negotiation. And yet artists still need agents as go-betweens if they want to get their career rolling. This panel of top talent agents will discuss the re-tooling of business-as-usual during the pandemic, imaginative new approaches to finding talent and spreading the word about their latest “finds.” The agents that stayed at the top of their game adapted quickly to the new landscape, became wizards of Zoom meetings and events, and figured out how to cyber-spin the connection between artists, audiences and labels. Come meet the masters of adversity!
      12:00 PM — 12:30 PM
      Wednesday May 19th
      Ballroom A
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      (PART I) Music Matters Guide To Asia: China, Japan & Korea

      Moderator: Jasper Donat
      With 60% of the world's music loving population, multiple languages, cultures, religions and regulations, opportunity rocks across two sessions featuring some of Asia Pacific’s best known (and loved) music executives.
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      12:00 PM — 1:00 PM
      Wednesday May 19th
      Ballroom B
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      Fireside Chat with Wendy Ong, President of the Management Team Behind Dua Lipa and Ellie Goulding

      Interviewer: Melinda Newman
      Her personal journey took her from Singapore through the ranks and leadership posts of the industry’s top companies. That unique combination of perspective and intuitive understanding of the global scene led Wendy Ong to the position of president at the artist management firm TaP. Ong oversees a diverse roster of artists that includes Lana Del Rey, Dua Lipa, Ellie Goulding, Noah Cyrus, Hailee Steinfeld, and more. She’ll be interviewed here by Melinda Newman, Billboard's Executive Editor, West Coast and Nashville, about her professional journey, pandemic impacts, artist updates, the evolution of the artist manager’s role, and what the future holds.
      12:00 PM — 1:00 PM
      Wednesday May 19th
      International Marketplace
      CMW 2021 is Fully Virtual
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      MEET THE PROMOTERS

      ‘Meet the Experts’ Q&A Series - Moderator: Theo Ellis
      What does it take to get booked by top venues and concert promoters?
      Capacity is limited. Register early, the earlier the better.
      12:30 PM — 1:00 PM
      Wednesday May 19th
      Ballroom A
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      (PART II) Music Matters Guide To Asia: India, Australia & SE Asia

      Moderator: Jasper Donat
      With 60% of the world's music loving population, multiple languages, cultures, religions and regulations, opportunity rocks across two sessions featuring some of Asia Pacific’s best known (and loved) music executives.  
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      1:00 PM — 2:00 PM
      Wednesday May 19th
      Ballroom A
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      A Smash on the Shelf: Songwriter U.K. Star BANNERS Tell Music Maven Dan Kimpel How Tik-Tok Turned ‘Someone To You’ Crazy-Viral

      Interviewer: Dan Kimpel
      In 2017, the prolific songwriter Sam Hollander and Grant Michaels co-wrote the insanely danceable tune Someone To You with the British singer BANNERS. And then they watched it sit on the launchpad. Hollander, who’s written with-and-for bands like Panic! At the Disco, Weezer and One Direction knows you can’t win them all. But then, last year, Someone To You became a Tik Tok video gone viral, with a crazy 300,000,000 streams. In this Fireside Chat, Hollander and BANNERS talk with top music chronicler Dan Kimpel about the roadblocks that kept an eventual all-time earworm on the shelf - including an A&R change, and a new label regime. This is a story about how some hits can’t be stopped.
      1:00 PM — 1:25 PM
      Wednesday May 19th
      Ballroom B
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      Global Citizen's Hugh Evans on VAX LIVE: The Concert to Reunite the World and the Impact of Global Citizen

      Interviewer: David Hazan
      1:30 PM — 1:55 PM
      Wednesday May 19th
      Ballroom B
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      MIDiA Research: What Comes After Streaming?

      2:00 PM — 3:00 PM
      Wednesday May 19th
      Ballroom A
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      Weathering the Storm: Indie Label Update

      Moderator: Peter Coquillard
      2020-2021 has been a year like no other in the music industry. Indie labels have had to adapt with a global streaming explosion experienced during the COVID era, and those who followed a digital path were perfectly positioned for a distanced world.  What are some of the ways labels were able to adjust, innovate, refocus, and ultimately find success over the past year? How has the business changed, what are the continued challenges, and what does the future hold for some of the industry leading independent labels?
      2:00 PM — 3:00 PM
      Wednesday May 19th
      Ballroom B
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      Spotlight on Holland

      Moderator: Kees Van Weijen

      In the Netherlands, music streaming is growing rapidly.The Dutch music industry, being one of the top 10 music markets in the world, is thriving and over the last 2 years music revenues achieved double-figure growth and still have further opportunities. A massive 80% of this number can be attributed to streaming revenue, whereby Spotify and YouTube are the platforms that are most popular for Dutch music listeners. Further to the high music consumption, Dutch artists generate massive amounts of international revenues. Much of this can be attributed to the popularity of Dutch electronic music.

      With regards to the live music sector, The Netherlands has a unique position. Important reasons for this can be found in the excellent club and theater circuit with worldwide acclaimed facilities, both in terms of hospitality, services and technical facilities. With regard to the live music festival circuit, the Netherlands has a record number of very professional and world-famous (open-air) festivals in all genres of pop music whereby quality of production and innovation are at the highest level.

      During this panel, Dutch record and live music professionals discuss the state of affairs within the music industry in the Netherlands as well as the extensive export activities of Dutch artists and professionals.

       
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      2:00 PM — 3:00 PM
      Wednesday May 19th
      International Marketplace
      CMW 2021 is Fully Virtual
      Ondemand is unavailable for this session

      MATCHMAKING & SPEED MEETINGS

        3:00 PM — 4:00 PM
        Wednesday May 19th
        Ballroom A
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        Allen Kovac Keynote Interview: Don’t Drink the Major Labels’ ‘Kool-Aid’

        Interviewer: Joey Scoleri
        As a promoter of bands like The Talking Heads Elvis Costello and Tom Petty in the Pacific NW, Allen Kovac had a vision for what the music business could be. He started 10th Street Entertainment, his artist management company in Los Angeles, to be able to maximize the careers of clients like The Cranberries, Mötley Crüe, Blondie En Vogue, and Duran Duran, among others. Kovac paired with advertising agency, DDB Needham and Strategic Research in the mid-90s to work on Media Buying and Consumer Research for the music business, planting the seed for his data-driven future work.
        3:00 PM — 4:00 PM
        Wednesday May 19th
        Ballroom B
        CMW 2021 is Fully Virtual
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        Perspectives on Indigenous Protocols in Music

        Moderator: ShoShona Kish
        Traditional Indigenous protocols have existed on the traditional lands of Indigenous people since time immemorial, these protocols recognize and respect the cultural richness and diversity of Indigenous cultures, and expression of art, and identity.
        Contemporary protocols also exist and provide guidance and direction on ensuring an ethical approach to working with Indigenous cultural and artistic material. These protocols respect the rights of Indigenous artists to have sovereignty over their cultural identity and expression and story narratives though their art.
        In this panel, our panelists discuss different perspectives and best practices in following and respecting traditional and contemporary Indigenous protocols, in all aspects of the music business, including booking, performance, Intellectual property, ownership, agreements, song writing, production, music publishing, recording, and presentation and more.
        Brought to you by:
        3:00 PM — 4:00 PM
        Wednesday May 19th
        International Marketplace
        CMW 2021 is Fully Virtual
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        MEET THE AGENTS

        ‘Meet the Experts’ Q&A Series - Moderator: Robert Singerman
        Booking agents pave the road for touring artists and can provide an essential service as a member of an artist’s team. Learn how a booking agent can work with you to move your career to the next level. This session will de-mystify what an agent does and what they need to be able to help you.  Find out how to get the attention, how to build and sustain interest from booking agents. Need agents for your artists? Gain a greater understanding of how booking agencies work. Capacity is limited. Register early, the earlier the better.
        4:00 PM — 4:30 PM
        Wednesday May 19th
        Ballroom A
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        (KEYNOTE) The Definitive Creative Entrepreneur: Chris Blackwell Goes With His Gut and Brings Us Reggae

        Moderator: Wayne Jobson
        A jewel of CMW 2021 is our revelatory interview with the legendary Island Records founder Chris Blackwell. Recorded at his storied Jamaican home GoldenEye, the chat covers his discoveries – including Spencer Davis, Cat Stevens, Bob Marley & The Wailers, Grace Jones, and U2 – and his relationship-first career philosophy. Backed by historical footage and performance clips, the interview is a CMW coup, practically a sizzle reel for a feature on the 84-year-old industry lion.
        4:00 PM — 5:00 PM
        Wednesday May 19th
        Ballroom B
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        Movin’ On Up - Creating Opportunities For Yourself and Staying Safe (Mentally)

        Moderator: Keziah Myers
        Black creators have been central to the music industry by way of the musical expression, the vibe, the feel, the swag! Supporting the creators, are teams of industry professionals. ADVANCE has brought two professionals to discuss how Black professionals can navigate the workplace, how they can create opportunities for themselves and how they can thrive and succeed.
        Brought to you by:
         

        • Ed Gough
          President
          Express Your Vibe Coaching

        • Keziah Myers
          Executive Director
          ADVANCE, Canada's Black Music Business Collective

        • Tenniel Brown
          Owner
          The Centre for Anti-Oppressive Communication
        4:30 PM — 5:00 PM
        Wednesday May 19th
        Ballroom A
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        Music Broadcast Industry Awards

        5:00 PM — 6:30 PM
        Wednesday May 19th
        Ballroom A
        CMW 2021 is Fully Virtual
        Ondemand is unavailable for this session

        Amazon Music Workshop

        Only Available LIVE
        Join Mike Lawless, Head of Music for Amazon Music Canada, and Katie Vitolins, Principal, Product Marketing from Amazon Music in NYC, as they share the latest updates on Amazon Music in Canada. Mike and Katie will dive into the service, provide updates on the latest product innovations, and share the various ways that artists and industry can engage with the features within Amazon Music and the Amazon Music for Artists platform.
        5:00 PM — 6:30 PM
        Wednesday May 19th
        Ballroom B
        CMW 2021 is Fully Virtual
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        Virtual Performance Skills

        The past year we have seen artists take on many new challenges to not only survive but thrive in this virtual world.
        The small screen has always been a huge part of how to connect with an audience but for the past year, it’s has been the ONLY way.
        Many artists have embraced the online show platforms as an opportunity to expand their audience.
        ‘Virtual Performance Skills’ with Lorraine Lawson is an interactive masterclass for Canadian artists to learn, discover and develop NEW ways to successfully captivate their audience at an even deeper and intimate level.
        ABOUT YOUR COACH.....
        Celebrity Coach Lorraine Lawson will lead CMW artists in an interactive masterclass designed for artists take their performance skills to the next level.
        Some of Lorraine’s clients are CTV’s the Launch, Schitts Creek Season 5, Blake McGrath, Neon Dreams, Kayla Diamond, Roy Woods, CARYS, JESSIA and the list goes on and on.
        She is excited to present her first masterclass at CMW and can’t wait to work with artists from where ever they are in Canada.
        6:30 PM — 7:00 PM
        Wednesday May 19th
        International Marketplace
        CMW 2021 is Fully Virtual
        Ondemand is unavailable for this session

        Canadian Musican Presents "Career Talk"

        Jim Norris, Canadian Musician publisher and NWC President will explore career opportunities and effective career planning. Q&A then Network!
        Brought to you by:

        •  Jim Norris
          President/Publisher
          Canadian Music Trade
        7:00 PM — 12:00 AM
        Wednesday May 19th
        CMW 2021 is Fully Virtual
        Ondemand is unavailable for this session

        Festival Showcases

          DAY 3: Virtual Conference
          Thursday May 20th, 2021
          9:45 AM — 10:00 AM
          Thursday May 20th
          Ballroom A
          CMW 2021 is Fully Virtual
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          Opening Remarks with Minister Lisa MacLeod

          10:00 AM — 11:00 AM
          Thursday May 20th
          Ballroom A
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          Collective Collab: The Writer-Publisher Relationship in the Era of the Social Media Explosion

          Moderator: Jennifer Brown
          In an era of head-spinning options and trends coming and going every other day, the relationship between the music publisher and the songwriter is perhaps more important than ever. But how best to navigate that collective collaboration to ensure that a career in music creation carries forward in a cohesive and mutually prosperous way? This lively keynote discussion, led by Jennifer Brown, interim CEO of SOCAN, the Canadian organization that represents the performance and reproduction rights of nearly 170,000 songwriters, composers, and music publishers, brings together key players in the industry to debate the emerging trends to clear up the confusion.
          Brought to you by:
          10:00 AM — 11:00 AM
          Thursday May 20th
          Ballroom B
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          Dream Teams: Songwriting Partnerships that Make the Hits

          Host: Merck Mercuriadis
          This is the day and age of creative collaborations. The biggest hits are for the most part, written by songwriting teams. Whether it’s with 2 composers or 10 composers writing a smash hit has more often than not become a team effort.
          Gather round for an in-depth fireside chat with celebrated songwriters Stefan Johnson, Jordan Johnson, Ali Tamposi, Tayla Parx and Andrew Watt. They will discuss, dissect, enlighten, and educate. Hosted by HipgnosisSongs co-founder and CEO Merck Mercuriadis, it will be a session “NOT TO BE MISSED!”
          11:00 AM — 12:00 PM
          Thursday May 20th
          Ballroom A
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          The Rights Stuff: Kilometre Music Group Monetizes the ‘Canadian Invasion’

          Moderator: Karen Bliss
          Michael McCarty worked for music-rights for seven years as the chief membership officer at SOCAN. He and his partners, producer Gavin Brown (The Tragically Hip, Billy Talent) and SOCAN colleague Rodney Murphy, have since formed Kilometre Music Group, with the mission of taking the rights-fight directly to market. What they’ve seen is a majority of Canadian artists’ intellectual property owned by foreign companies, essentially a “brain drain” of intellectual property. In an exploding market for songs, and mega-deals for major artists’ catalogues, they want to repatriate the music, for everyone from major artists to “the kids making beats in their rooms.” In this session, McCarty, Murphy and Brown will tell you how.
          11:00 AM — 12:00 PM
          Thursday May 20th
          Ballroom B
          CMW 2021 is Fully Virtual
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          The Producers Sound Off: How Recording Carries On and Even Thrives

          Moderator: Michael Raine
          From Zoom to Virtual Reality, the COVID crisis had the collateral effect of putting innovative tech in the driver’s seat. And record producing was already ahead of the game when it came to mixing sounds digitally from around a connected planet. There’s less room to riff, of course. You can’t just call up session musicians on a whim and put them together in a room. This session will examine the impacts of COVID on recording and producing, how much extra planning is needed to mix music from artists who may be a world away from each other, and the extent to which studio professionals have managed to turn crisis into an opportunity.
          12:00 PM — 1:00 PM
          Thursday May 20th
          Ballroom A
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          HOT ROCK DOCS: The New Era of Music Documentaries

          Moderator: David Hazan
          With more distribution outlets and streaming channels paying more money to more participating global superstar artists than ever before, music documentaries have never been bigger.
          This session will feature in depth1:1 interviews with the directors of four of today's most respected and praised music documentary feature films. Moderated by David Hazan.
          12:00 PM — 1:00 PM
          Thursday May 20th
          Ballroom B
          CMW 2021 is Fully Virtual
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          Marshalling the Talent: Warner Chappell Co-Chair Carianne Marshall on Change, Challenge and Creativity

          Interviewer: Shirley Halperin

          Carianne Marshall knows indie success from the ground up. A champion of songwriters, she was one of three partners at the phenomenally successful L.A.-based SONGS Music Publishing, where she also ran the West Coast office and was the Head of Creative Services and Head of Creative Licensing. The company became a highly valued venture and was bought by Kobalt in December 2017.

          Marshall went on to become Co-Chair and COO of Warner Chappell Music, where she was later joined by the publisher’s Co-Chair and CEO, Guy Moot. In 2019, the duo set out to reenergize Warner Chappell’s brand, culture and strategy – with a focus on getting songwriters’ heard – from their new global headquarters in downtown Los Angeles.

          Since then, Marshall and Moot have ushered in a new era at Warner Chappell, from landing publishing deals with iconic songwriters like Lizzo, Quincy Jones, and the Grateful Dead to growing and strengthening the company’s full spectrum of support services – including the launch of a new Creative Services department and royalties collection app.

          Shirley Halperin, Executive Editor of Music at Variety Magazine, interviews Marshall about her career path and talks about the strategies for success at Warner Chappell.

          1:00 PM — 2:00 PM
          Thursday May 20th
          Ballroom A
          CMW 2021 is Fully Virtual
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          In Conversation with Raine Maida & Chantal Kreviazuk

          Interviewer: Bob Lefsetz
          The First Couple of Canada’s music scene, Raine Maida and Chantal Kreviazuk know about self-isolation. They practiced it like many last year when they contracted and recovered from COVID-19. And earlier, they practiced it for practical reasons when they wrote and recorded together in an artistic endeavor they dubbed Moon Vs Sun. In this session, interviewer Bob Lefsetz talks with Kreviazuk and Maida about meshing their lives as artists and life partners, about their experiences in the music business and about writing songs for themselves and others (including Kendrick Lamar, Carrie Underwood, Drake, Josh Groban, Shakira and Kelly Clarkson).
          1:00 PM — 2:00 PM
          Thursday May 20th
          Ballroom B
          CMW 2021 is Fully Virtual
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          Locking Down Corona-Royalties: Online Concert Revenue and How to Secure It

          Moderator: Emmanuel Legrand
          In a confluence of events, organizations like SOCAN, CMRRA and other rights-holder advocates were already hammering out rules for licensing and royalties for online performances before COVID and social distancing made the ‘Net the only venue in town. Performing live on Facebook? Yep, there’s a royalty for that. But in many ways, performance monetization is a different ballgame online, with more licenses than you’d need for playing a club, and different pay-scales depending on whether the event will be recorded, available online in perpetuity, and whether or not it’s geo-specific. It’s your virtual money. Find out what you’ve got coming to you.
          2:00 PM — 3:00 PM
          Thursday May 20th
          Ballroom A
          CMW 2021 is Fully Virtual
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          The Primary Wave Tsunami: Making Acquisitions Work in a Locked-Down World

          Moderator: Ethan Millman
          Primary Wave’s stunning climb among the world’s largest indie music publishers has been one of the industry’s biggest stories, powered by an acquisition spree that gave it copyrights to thousands of songs by countless music legends. Rolling Stone’s Ethan Millman moderates this panel, which will speak to the acquisitions and to what happens AFTER the buy – both in “normal” times, and in recent ones. It’s not just push and play. Brands have been brought in to build audiences. There’ve been sync placements and merch strategies, tailored to audiences that, these days, demand home delivery.
          2:00 PM — 3:00 PM
          Thursday May 20th
          Ballroom B
          CMW 2021 is Fully Virtual
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          Music Metadata: What?, Why? and How?

          Moderator: Marc Brown
          Music Metadata is often talked about though rarely really understood. Marc Brown (Byta) moderates a discussion with three music metadata experts on what exactly the “music metadata problem”, the effects this problem has on credits and royalties and how the problems can be solved. Insights come from the people creating the solution for better and cleaner metadata (Chris McMurtry), those working and analysing metadata to gain insights (Christine Osazuwa) and those building the new platforms (Sachal Vasandani) to support rights holders in doing their part.
          3:00 PM — 4:00 PM
          Thursday May 20th
          Ballroom A
          CMW 2021 is Fully Virtual
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          Hot Topics in Music Publishing

          Moderator: Margaret McGuffin
          This panel brings together stakeholders from the music publishing industry  to discuss the post covid reality for music publishers and songwriters.  The panel will also dive into a discussion on catalogue valuations, streaming royalties, copyright issues in the US, Canada and Europe and the Canadian CRTC Radio review.
          Brought to you by:
          3:00 PM — 4:30 PM
          Thursday May 20th
          Ballroom B
          CMW 2021 is Fully Virtual
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          SOCAN presents Cookin’ Beats

          In a conversation with SOCAN’s Michael Asante, Prezident Jeff will show CMW delegates how he crafts a killer beat. Whether you’re an aspiring beat-maker, or an industry professional who wonders how beats are made, this session will pull back the curtain and show you why Canadian beat-makers are among the best in the world. Ever wonder where the ideas for beats come from? How to create a beat? What software you can use? What are the stages of growth of a beat? How do you use, or re-create, samples? And once you’ve a finished beat, how do you shop it? How do top-liners write over the beat? The “Cooking Beats” panel will answer these questions, and whatever else you want to ask about the art and craft of beat-making. Register Now!
          Brought to you by:
          3:00 PM — 5:00 PM
          Thursday May 20th
          International Marketplace
          CMW 2021 is Fully Virtual
          Ondemand is unavailable for this session
          Passes needed:
          Pro Pass

          MEET THE MUSIC SUPERVISORS & SYNC AGENTS

          1x1 B2B Curated Meetings
          CAAMA in collaboration with CMW presents an opportunity to meet one-on-one with some of the world's top music supervisors. Meet one-on-one with key Music Supervisors from around the world at CMW’s Virtual International Marketplace. A unique opportunity to build relationships and set the founda¬tion to get your music placed on screen-based media projects. From commercials to movies. meet the decision-makers and discover what they are look¬ing for and how to win their attention. This year’s participants have worked on a variety of mainstream and cutting-edge projects including major television shows, motion pictures, games and iconic Cultural Brands. Capacity is limited.  Meetings are pre-arranged by appointment only on a first-come, first served basis. Sign-up before 6:00 PM EDT May 3. Contact Kathy Hahn at khahn300@gmail.com at the Intl. Marketplace for more details.
            4:00 PM — 5:00 PM
            Thursday May 20th
            Ballroom A
            CMW 2021 is Fully Virtual
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            MINDS OF THE MUSIC SUPERVISOR KIND: A Look Into The Fast - Furious - Creative Team of L.A. based “YAY TEAM INC”

            Moderator: Jazz Tangcay
            Amanda Krieg Thomas leads her team through the wild and creative waters of multi-media music sync placements and is an impressive success  The significance of music throughout the ages to culture and social connect is well documented and easily recognized. Amanda Krieg Thomas could be tagged it's decathlon champion if music supervision was a sport.
            She has worked tirelessly in the field of music supervision for over a decade, collaborating with top-level creators on a wide range of projects from unscripted docu-series to critically-acclaimed cable dramas and everything in between.
            She has recently authored a book "Thinking In Sync: A Primer on the Mind of a Music Supervisor."
            Her Team of Anna Romanoff, Julian Drucker and Mandisa Henry will join Amanda in an in-depth conversation taking pages out of Amanda’s "Thinking In Sync!…" And much more. Virtually live with the author and her friends and co-workers.
            Hosting the discussion will be Senior Artisans Editor - Variety - Jazz Tangcay.
            4:30 PM — 5:00 PM
            Thursday May 20th
            Ballroom B
            CMW 2021 is Fully Virtual
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            Metadata For Sync and Beyond

            In today’s music industry, the quality and accuracy of your metadata has a direct and significant impact on how people find and pay for your music.

            Good metadata, good tagging and proper customisation of your metadata is crucial to your success in sync, in finding and keeping in touch with new fans, securing potential collaborations and endorsements and maximising the amount of money you can make from your music.

            Every Google search, every search for music on Spotify or Apple Music, every search a music supervisor makes looking for music, they’re all powered by metadata.

            Without the right metadata you and your music won’t get found and you’ll miss out on potential opportunities and payments by streaming services, syncs and fans. In this tutorial, we’ll take you through a tutorial on how to properly embed your metadata into your MP3s so that your music can be monitored and found for sync.

            5:00 PM — 6:30 PM
            Thursday May 20th
            Ballroom A
            CMW 2021 is Fully Virtual
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            So You Think You Can Sync

            Moderator: Josh Rabinowitz
            So You Think You Can Sync!, a.k.a. SYTYCS!, is the panel where both highly promising and established musicians with little or no previous sync experience take on creating the music for an advert or a short piece of film. In August, six composers from the world of electronic music were given a previously unseen commercial with the original sound removed. They then had ‘carte blanche’ to sync music that they created specifically for the advert. They were also allowed to use a piece of existing music edited to fit with the images if they preferred. The results will be played in front of a team of advertising industry experts from Massive Music and the director who provided the clip. The experts, led by freelance music director Josh Rabinowitz, will offer their opinions on the approach and relevance of each composer’s effort, alongside giving advice about the art of syncing, methodology and how to get the attention of music supervisors.
            5:00 PM — 7:00 PM
            Thursday May 20th
            Ballroom B
            CMW 2021 is Fully Virtual
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            Rights & Revenue Streams for Songwriters

            Moderator: Kathryn Waugh
            Are you tapped into all of the ways you can make money as a songwriter? Do you know the different funding options that are available to you? From performance rights and mechanical royalties to NFTS and funding, The Rights and Revenue Streams for Songwriters roundtable aims to teach songwriters and composers all about music royalties, revenue streams and the organizations that assist them. This panel of industry experts will dive into traditional rights, ensuring you know how to get paid as well as dissect rights management in our new virtual industry.  
            Brought to you by:
             
            6:00 PM — 7:00 PM
            Thursday May 20th
            Ballroom B
            CMW 2021 is Fully Virtual
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            Rights & Revenue Streams for Songwriters (Part II)

            Moderator: Kathryn Waugh
            Brought to you by:
               
            6:30 PM — 7:00 PM
            Thursday May 20th
            International Marketplace
            CMW 2021 is Fully Virtual
            Ondemand is unavailable for this session

            Canadian Musican Presents "Career Talk"

            Jim Norris, Canadian Musician publisher and NWC President will explore career opportunities and effective career planning. Q&A then Network!
            Brought to you by:

            •  Jim Norris
              President/Publisher
              Canadian Music Trade
            7:00 PM — 12:00 AM
            Thursday May 20th
            CMW 2021 is Fully Virtual
            Ondemand is unavailable for this session

            Festival Showcases

              DAY 4: Virtual Conference
              Friday May 21st, 2021
              9:00 AM — 11:00 AM
              Friday May 21st
              International Marketplace
              CMW 2021 is Fully Virtual
              Ondemand is unavailable for this session
              Passes needed:
              Pro Pass

              MEET A&R/PRODUCERS

              1x1 B2B Curated Meetings
              CAAMA in collaboration with CMW presents an opportunity to meet one-on-one with some of the most successful Producers and Artist & Repertoire scouts. From artist demos to radio,retail & concert stage: Meet one-on-one with Artist & Repertoire reps responsible for signing and developing new talent. Meet Producers and Artists & Repertoire scouts who lead the commercial and artistic direction of successful record labels. Space is limited. Participation is on a first-come, first-served basis. Capacity is limited.  Meetings are pre-arranged by appointment only on a first-come, first served basis. Sign-up before 6:00 PM EDT May 3. Contact Kathy Hahn at khahn300@gmail.com at the Intl. Marketplace for more details.
                9:00 AM — 9:55 AM
                Friday May 21st
                Ballroom B
                CMW 2021 is Fully Virtual
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                MEET THE TRADE COMMISSIONERS

                Moderator: Jeffrey Crossman

                •  Chloe Chan
                  Arts and Culture Officer
                  Canadian Trade Office in Taipei (Taiwan)

                • Jeffrey Crossman
                  Deputy Director, Trade Commissioner
                  Global Affairs and International Trade Canada

                • Julie Foucqueteau
                  The Hague Cultural and Advocacy Officer
                  Embassy of Canada in the Netherlands

                • Karolina Janiak
                  Trade Commissioner
                  Embassy of Canada, Poland (Warsaw)

                • Laurie Peters
                  Senior Advisor
                  Global Affairs Canada

                • Martin Laflamme
                  Director for Political and Cultural Affairs
                  Canadian Trade Office in Taipei (Taiwan)
                9:45 AM — 10:00 AM
                Friday May 21st
                Ballroom A
                CMW 2021 is Fully Virtual
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                The Future of Music: The Challenges of the Next 5 Years

                The next five years will be a pivotal time for the future of music. As the barriers of entry for music creation continue to decline and the independent music sector continues to fuel growth, the industry will complete its digital transformation and revenues will exceed previous historical records. We need to continue to confront how the economics of listening have upended the business models for how creators are compensated. We need to rethink music fairness for artists, songwriters, terrestrial radio, national treatment and more.
                In this keynote presentation, SoundExchange CEO Michael Huppe will share his vision on what we need to be building today to ensure the health of our global industry well into the next decade.
                10:00 AM — 11:00 AM
                Friday May 21st
                Ballroom A
                CMW 2021 is Fully Virtual
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                Ch-ch-Changes: What’s New in Tech & Tunes in 2021

                Moderator: Leigh Andrzejewski
                If you’re going to live and, more importantly, perform virtually online, you’re going to need the appropriate tools. Leigh Andrzejewski, the Exec in charge of Music Innovation at UTA, moderates this panel of industry innovators who were ready to react when the world went viral in a bad way. They’ve shepherded software that tracks digital rights and monetizes content (SING, HIFI, Muserk), licenses lyrics to over a hundred platforms including Google, Amazon Music, and Xperi (LyricFind), and allows music professionals and creators to take descriptive content notes while listening to the audio track (Notetracks). Where there’s a will, there’s an inventive way past today’s obstacles.
                Brought to you by:
                10:00 AM — 11:00 AM
                Friday May 21st
                Ballroom B
                CMW 2021 is Fully Virtual
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                Meet the Brands: The Mutual Benefits of Music Partnerships

                Moderator: Jazmine Valencia
                11:00 AM — 12:00 PM
                Friday May 21st
                Ballroom A
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                TikTok Trendsetters: Zaena x Jason Maek on Maximizing Music

                Interviewer: Kam Lal
                Married duo Zaena x Jason Maek like to joke that they are “not cool enough” to have a duo band name. This is true, insofar as they are two of the hottest performers/music entrepreneurs on the scene. Add hardest working – the couple made their name producing new music biweekly on YouTube. Between making music, they founded Shuffle, one of the largest partnership agencies in North America, and have plans for a podcast network to showcase the voices of people of colour. This year, they had the top three songs trending on TikTok (Ooh La La, Good Morning, and the aptly-titled TikTok). They’ll talk about their rise from modest beginnings in Chicago, and a road-map to success that includes partnerships, influencer marketing, social media, sync licensing and monetizing podcasts.
                11:00 AM — 12:00 PM
                Friday May 21st
                Ballroom B
                CMW 2021 is Fully Virtual
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                Livestreaming: How Digital Will Support Live Music's Return

                Moderator: David Hazan
                If you’ve ever been to a virtual “party,” you know the digital world can have sad and disappointing limits. Similarly, the concert experience ultimately eludes the best intentions of many who seek to replicate it online. It’s a given that streamed music will continue to dominate what comes out of music-lovers’ ear-pods for the foreseeable future. But there needs to be effective exposure in the real world for streamed hits to even happen. This panel features leaders of four companies that have flourished in the past year via streaming. They’ll talk about live-streaming as a hybrid gateway back to the live concert environment, a helping hand, if you will, from virtual reality to actual reality. The panel includes:
                12:00 PM — 1:00 PM
                Friday May 21st
                Ballroom A
                CMW 2021 is Fully Virtual
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                The State of Music Journalism: Who’s Left To Spread The News?

                Moderator: Karen Bliss
                Major Canadian newspapers have been shrinking their coverage of music and dedicated music publications and sites are disappearing too. Full-time music journalists are having a tougher time placing stories and publicists must add first-person blogs and less professional outlets to get coverage for their clients. Many don’t pay their contributors and quality of the writing can reflect that. But beyond those difficulties, how can music scribes, editors and publicists help each other? What would they like to see? Billboard’s Canadian correspondent Karen Bliss moderates this panel about the current state of music journalism. Artist Lu Kala also gets to ask the panel questions, such as how to get U.S. coverage, how to get a story corrected and expectations when hiring a publicist.
                12:00 PM — 1:00 PM
                Friday May 21st
                Ballroom B
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                How To Use Music To Tackle Mental Health

                Moderator: Ken Galloway
                A conversation about the CYPHER Web Series’ “docu-musical” storytelling formula, and how they’ve used it to create unprecedented collaborations with top Canadian artists.
                A little more info: CYPHER is a unique web series that uses unexpected musical collaborations to explore mental health. The web series is financed by the Telus Fund, and has produced two seasons to date. Join hosts Bif Naked, D-Sisive and Asante Haughton, as well as show creator Ken Galloway, as they discuss how to use music to affect social change, and how to get similar initiatives financed, and off the ground.
                1:00 PM — 1:30 PM
                Friday May 21st
                Ballroom A
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                Keynote Interview with Buffy Sainte-Marie, Up Where She Belongs

                Interviewer: Andrea Warner
                Still singing, performing and shredding her guitar at 80, Buffy Sainte-Marie has been a part of our lives since the ‘60s, writing songs for herself and other artists worldwide – including Universal Soldier, Until It’s Time for You to Go and the Oscar-winning Up Where We Belong. But her music and lyrics were also an entry-point for a lifetime of Indigenous and progressive activism, including her creation of the Cradleboard Teaching Project that raises cultural self-awareness among Native American children while informing the public about indigenous contributions to science, government and creativity. In this Keynote interview, Sainte-Marie will speak from experience about her realization of music as a vehicle of change. A warm and passionate storyteller, she will offer up life lessons for using your gifts to speak truths, and your energy to lift others.
                1:00 PM — 2:00 PM
                Friday May 21st
                Ballroom B
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                Rollout of a Release Plan: New Rules for Getting Heard in 2021

                Moderator: Dani Oliva
                It’s one of life’s ironies that the Internet – once the industry’s enemy – is now its life-line. Before the pandemic, the industry had already evolved into a streamed, hit-song-driven universe. Now, with concert revenues all but gone from the equation, it’s a make-or-break virtual game for new releases. This panel of pros has stickhandled its way through the release maze and has new rules for launching a song amid millions of competitors. Some of the rules will sound familiar (write short, don’t over-intro, come up with a lead single, a “B-side” and bonus content) and others are of-the-moment (encourage fans to personalize the content on social media, with DIY videos, duets, etc.).
                1:30 PM — 2:00 PM
                Friday May 21st
                Ballroom A
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                Chatter That Matters: Tony Chapman Chats with Harry Connick Jr

                Presented by:
                2:00 PM — 3:30 PM
                Friday May 21st
                Ballroom A
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                WOMEN IN THE STUDIO - 2021 Edition

                Moderator: Mishelle Pack
                Women-identifying songwriters, producers and engineers, despite significant challenges, are making their names known.  This panel will discuss their process, their gear, and their community.  Emily Lazar will lead off the panel with a keynote.
                Brought to you by:
                2:00 PM — 3:00 PM
                Friday May 21st
                Ballroom B
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                The Smart Approach to AI: Using the Artificial For a Real Musical Advantage

                Moderator: Matt Boerum
                From auto-tune to digital recording, fear, ridicule and general objection have greeted first attempts to integrate new technology into the creative and organic enterprise of making music. Leaps in artificial intelligence in songwriting, composing and production modes have revived these objections, even as the far-sighted consider ways to harness AI as a means of supporting artists, rather than replacing them. This panel will look at the difference between generative and assistive AI, discuss issues of “dehumanization,” and introduce metadata as an invaluable tool for getting artists heard on playlists.
                3:00 PM — 4:00 PM
                Friday May 21st
                Ballroom B
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                Non-Fungible Tokens: Digital Deliverance Today and Tomorrow

                Moderator: David Hazan
                Music is always in search of new revenue streams – especially while live shows are in stasis. Non-Fungible Tokens, an outgrowth of blockchain (which the industry already embraces), could represent either a fad or a fortune. Put simply, NFT is digital “ownership” of a product or piece of work, though people can still copy it. It’s made sensational headlines with, for example, the sale of art by Beeple for nearly $70 million. But in music, it’s like owning the master of a widely-downloaded song. While artists like Grimes, Deadmau5, Portugal, The Man and Shawn Mendes have sold “rights” to collectible merch, Kings of Leon just became the first band to release an album in NFT, versions of which include backstage passes and other sweeteners for an eventual post-pandemic tour. YellowHeart has joined in with complete VIP-experience KoL concert tickets in NFT form. This panel will suss the value of virtual ownership, and its potential, real or imagined, as a revenue source and connector between artists and fans.
                3:00 PM — 4:00 PM
                Friday May 21st
                International Marketplace
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                MEET THE RADIO PROGRAMMERS

                ‘Meet the Experts’ Q&A Series - Moderator: Andrew Johnson
                CAAMA in collaboration with CMW presents an opportunity to meet with key radio programmers from home and around the world. Build relation¬ships, exchange ideas and views on music and production. Meet face-to-face with key Canadian radio programmers, music directors and media influencers. Gain pointers on how to get a record on radio, what radio needs from you to make it happen. Capacity is limited. Register early, the earlier the better.

                •  Andrew Johnson
                  Station Manager
                  ELMNT FM (Toronto)

                • Jason Kramer
                  Radio Personality, KCRW 89.9n FM, Eclectic 24
                  Music Supervisor, KCRW Media Center

                • Julian Tuck
                  Producer/Programmer
                  CBC Radio / Radio-Canada
                4:00 PM — 5:00 PM
                Friday May 21st
                Ballroom A
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                Anthem Man: A Fireside Chat with Desmond Child

                Interviewer: Joey Scoleri
                Desmond Child wanted to be a hit-maker for himself, with his band Desmond Child & Rouge. But his knack for writing rock anthems soon overshadowed his performing career. Sought out by the likes of Kiss’s Paul Stanley, Jon Bon Jovi and Richie Sambora, he wrote Kiss’s I Was Made for Lovin’ You and four songs on Bon Jovi’s legendary album Slippery When Wet (including You Give Love A Bad Name and Livin’ On A Prayer). This fireside chat will cover rock history, from a guy who went from cult member to hit-maker and “Industry ‘It’ boy,” out gay at a time when it still carried an outsider stigma, a victim of the new, paltry digital share for songwriters, and, in a tribute to his mother, co-founder of the Latin Songwriters Hall of Fame.
                4:00 PM — 5:00 PM
                Friday May 21st
                Ballroom B
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                Market Your Music Like a Champ on TikTok

                Moderator: Johnny Cloherty
                These music industry experts will show you how TikTok can be used as an integral part of your music release strategy. They will provide you with practical tips and best practices to get going in 2021, whether you are just starting out or a professional looking to grow in a new and effective way.
                5:00 PM — 6:30 PM
                Friday May 21st
                Ballroom A
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                Building Your Artist Identity: The 5 Building Blocks to Career Success

                “Artist Identity” is probably the most important factor in a successful career, being key to audience development, team building & all marketing decisions.

                Unfortunately most artists are left to figure out their Artist Identity all by themselves without much support.

                We’re closing the week with this “career changing” session from Singers Playground founder & top industry coach Micah Barnes, who will be walking us through the "step by step" process of discovering and developing your   “Artist Identity”!

                Micah has promised lots of room for specific Q & A’s, as participants deepen their knowledge of “who they are”, “what they represent” and how best to "communicate their brand" to potential audiences and music industry alike.

                Don’t miss this exciting opportunity to focus your brand working with one of Canada’s premiere coaches!

                Micah Barnes has helped thousands of artist find their place in this industry through his workshops and classes at Singers Playground, including chart toppers such as Warner Music Recording Artist Myles Castello, alternative rockers Monowhales & Arista Recording Artist J.P. Saxe (Nominated for 5 Juno’s including Album, Songwriter & Breakthrough Artist  & 2020 Grammy “Song Of The Year”)

                5:00 PM — 7:00 PM
                Friday May 21st
                Ballroom B
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                Mercuriadis Mission

                Interviewer: Bob Lefsetz

                Merck Talks to Bob Lefsetz about Song Acquisition, Song Management, and using the leverage of his multi billion dollar creation, Hipgnosis, to take the Songwriter from the bottom of the economic equation to the top.

                7:00 PM — 12:00 AM
                Friday May 21st
                CMW 2021 is Fully Virtual
                Ondemand is unavailable for this session

                Festival Showcases