Aligned with Canada’s recent Indo-Pacific Strategy international trade agreement, CAAMA’s 2024 SPOTLIGHT ON INDIA is designed to provide fresh opportunities with increased access, new potential revenue streams and trade relationships for Canada in the India music market.

India music industry is one of the most established worldwide – with more than 1,000 radio stations, 10M+ live events, 750+M phones with radio sets & music capability; 1,450 TV shows related to music; nine major music streaming platforms. India is the 2nd largest internet market in the world (2nd to China)

Indians spend 20 hours listening to music per week as compared to 18 hours globally. India’s ‘T-Series’ YouTube channel is the most subscribed YouTube channel in the world with 233M subscribers & 202+ B total views. . Last year, 48.7% of India’s 1.37B ppl had internet access. Urban India scores higher with 70+% of the population accessing the internet. The high internet penetration now enables access to markets once inaccessible. Luminate projects India could be the world’s largest music streaming territory by volume this year.

Contact the International Marketplace for more information on how to participate in the 2024 trade activities onsite or virtually.