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The Shirts Hit the Fans: The ‘Merch’ panel

3:25 PM - 4:10 PM, Ontario Room

(Panel Discussion)

With the pandemic practically erasing live revenues and minuscule streaming royalties for most artists, money from merch has become a more important revenue source than ever. New products and distribution channels keep popping up, and the marketing-minded are pushing the boundaries of what fans can buy to show their love. This panel will look at what’s on offer, what’s considered collectible and what’s in it for the artist.

Moderator – REDD

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