Forget Everything You Know About Release Marketing
(Moderator: Andrea Guernsey) New tech tools are changing the marketing game. Marketers who cut above the noise know they must throw out the old playbook and rebuild from scratch. AI is unlocking new ways artists can analyze UGC to power their marketing campaigns and releases. All of these panelists are at the forefront of leveraging short form video platforms to take artists to new heights and launch viral sensations. We’ll get into the data behind how they do that and strategy.
