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RBC® is proud to support Canadian talent through our Emerging Artists Project in partnership with Canadian Music Week’s Virtual Voices Series.

Supporting the arts is a long-standing priority of RBC®. We recognize the important role they play in building vibrant communities and strong economies. We also recognize the struggle many artists go through to gain the recognition they need to become successful in their practice. The RBC Emerging Artists Project helps artists bridge the gap from emerging to established, and supports organizations that provide the best opportunities to advance artists’ careers.

The RBC Emerging Artist Project support results-driven programming to help artists bridge the gap from emerging to established, in the early stages of their career, by providing Networking, Training & Exposure to new/diverse audiences. More info


Canadians love music and data on streaming confirms it.

MRC Canada’s data shows that Canada is close to hitting a new major milestone in streaming. Sometime soon, it’s expected that Canada will hit 2 billion songs streamed per week. The size and rapid growth of the streaming marketplace in Canada is an incredible achievement. At this panel, hear from industry professionals for their take on this strong, dynamic – but highly competitive – marketplace.


Presented By: Music Canada

Brought To You By:  RBC Emerging Artist Project

Host: Rudy Blair, Music & Entertainment Reporter, Rudy Blair Entertainment Media

Opening Remarks – Patrick Rogers, CEO of Music Canada

Speakers: Moderator – Miranda Mulholland, Canadian Musician/Label Owner, Artistic Director, Muskoka Music Festival Alex Bellissimo, Director of Commercial Revenue, Warner Music Canada
Erik Sowden, Head of Commercial Development, MRC Data


Latest Virtual Voices

Virtual Voices Archives

Meet the Music Supervisors

Meet the Music Supervisors

Meet the Music Supervisors Music supervisors get bombarded with pitches, demos and marketing blasts 24/7. How do they cut through the noise when conducting a song search for sync placements? How can we help them help us? Come find out at Music Publishers Canada’s Meet...

The Secret Weapon of Global Fan Engagement: Lyric Videos

The Secret Weapon of Global Fan Engagement: Lyric Videos

  With the sheer volume of music being produced, artists are looking for ways to stand out among the endless waves of content. The novelty of video-formatted content popularized by YouTube, TikTok and Instagram are table stakes for music artists. And for artists...

Fan Engagement 3.0

Fan Engagement 3.0

  Fan Engagement 3.0 This panel explores how new technologies are enhancing fan engagement in electronic music, across marketing, production, and promotion. Industry experts will discuss the latest innovations in virtual & augmented reality, Web3, and other...

Monetizing Music in Film & TV

Monetizing Music in Film & TV

  The audio-visual market is growing, and there are new opportunities popping up every day to earn for the use of your music. From traditional broadcast to digital and UGC platforms, this session will cover the different royalty streams and how to protect your rights....