Year: 2021

Robert Dippold

President, Digital Strategy & Marketing,
Primary Wave Entertainment

Rob began his music career in marketing and rose to General Manager at Ruffhouse Records, a pioneering Sony Music record label which has sold over 100 million albums worldwide with artists Lauryn Hill, The Fugees, Cypress Hill, Wyclef Jean, Kris Kross, DMX and others. He has extensive history working in the music industry from marketing and promotion to publishing, management and merchandising.

Rob served at Warner Music Group’s distribution arm, W.E.A. Corp. in 2003, developing retail and account based marketing initiatives for WMG artists including T.I., Linkin Park, Metallica, Missy Elliot, Sean Paul and others.

In 2005, Dippold became Partner & General Manager of Trustkill Records, an independent industry-leading entertainment company partnered with Sony and Universal Publishing. Trustkill was instrumental in launching and breaking influential bands in the metal and hardcore rock scene including Bullet For My Valentine, Eighteen Visions, Poison The Well amongst others. Under the Trustkill brand, Rob was actively involved in the digital & mobile technology space including developing and launching “MobileThreat” the first ever mobile content destination platform dedicated to the metal & punk music genres, as well as other lifestyle branded websites and virtual reality communities.

In 2010, he became a Partner & President of Digital Strategy at Primary Wave where he is charged with developing creative digital campaigns, strategic partnerships, as well as building e-commerce, and direct to fan initiatives. In addition, Dippold also actively seeks, signs, and develops talent and new business opportunities.

Most recently Rob’s work on Def Leppard’s 30th Anniversary of Hysteria album was named “Best Music Marketing Campaigns of 2017” by Music Ally’s Sandbox.