Rob Zifarelli is Vice President of Talent and Touring at Live Nation. In his role, he supports the Canadian office as a National tour promoter and also works closely with the Global Touring team based out of LA on International touring projects. He joined Live Nation after a successful 20+ year career as a music agent working globally for many clients, including Vance Joy, City and Colour, and Alexisonfire. He was an executive at The Agency Group during its acquisition by UTA in 2015, and helped to lead the music department until his departure to Paradigm in 2017 where he opened their first Canadian office. He remained at Paradigm through its acquisition with Wasserman Music in 2021 until joining Live Nation in July 2022.