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Pat Murphy

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With over 20 years of experience in the music and entertainment industry, Pat Murphy started booking shows in his hometown of St. Catharines, ON while still in high school. Working with global artists at a young age including City And Colour, Paramore, Bring Me The Horizon, Lights and many more. Pat moved to Toronto in 2010 and began working as a talent buyer for The Union, Canada’s largest independent concert promoter; who have since been acquired by LiveNation. While working at The Union, Pat booked 150+ shows a year including dates with Tori Kelly, Macklemore, Machine Gun Kelly, The 1975, Cage The Elephant, Melanie Martinez and many others.

In 2016 Pat pivoted to artist development where he has collaborated on major label deals with Interscope, UMC, Warner, Geffen and more. Currently Pat works as General Manager for the Music Division at LOFT Entertainment; spearheading strategy across clients Rêve, Choir! Choir! Choir!, and others. Pat is also the President of the independent label PARTNERS, which launched fall 2022 in partnership with Universal Music Group and surpassed 100M+ streams across its catalogue in the first year propelled by breakout TikTok star Ashley Sienna. Pat’s focus remains on enhancing artist’s digital strategy, bolstering their strengths and data to leverage into turnkey strategic partnerships at a global level.


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