Having dedicated her post-secondary studies to pursuing 2 degrees (a degree in Media Studies & a degree from the Ivey School of Business), Katrina “Kat” Kernaghan began her career in live music, working at Corus Entertainment. From there, Kat landed a job with Wax Records as Head of Marketing, while also serving as the day-to-day manager for indie-pop artist bülow.
Kat joined the TikTok Canada team in March 2021 as Label & Industry Partnerships Manager, leading several projects including the re-launch of MuchMusic, coordinating two TikTok Tailgates with the NHL, and serving as the go-to-market lead for TikTok’s Ticketmaster integration.
In August of 2022, Kat moved into the role of Head of Music for Canada, leading the country’s music operations team.