An Oakland native, Marcus “Don Dada” Johnson has operated for nearly two decades as an independent promoter and marketer for Southern California events, including collaborating with Goldenvoice to ticket many of the company’s shows and festivals since 2009. Artists Johnson has worked with include Post Malone, YG, Saweetie, Ari Lennox, Bryson Tiller and the late Nipsey Hussle.
And after spending the last twelve years working closely with the Goldenvoice team, the move was a natural progression.
Goldenvoice’s premier festival, Coachella, is a multi-winner of International Dance Music Awards, Billboard Touring Awards, and named Pollstar’s «Music Festival of the Decade. «