The Bloom Effect, founded in 2007, is a unique, full service boutique that specializes in branding for artists, personalities, record labels and lifestyle companies. The firm offers its clients a wealth of insight/knowledge and expertise as well as the benefits of a huge rolodex of premium, global contacts โ everything it takes to make sure a brand or project is recognized or discovered by the right people.
Fiona has been instrumental in many artist campaigns including Digable Planets, Gang Starr, Avery*Sunshine, Raul Midรณn, Blackalicious, MF Doom, Anthony David, Dub Inc, ZADA, Tower of Power, The Zombies, and more. Prior to her record industry work, she was the talent buyer for a prestigious NYC venue, a radio personality in Atlanta with a widely popular Hip-Hop show on WRFG 89.3FM, a party promoter, freelance publicist and a voice-over talent. And before that: A Concert Pianist in England where she grew up!