Nicole Cere has been in the music industry since 2019 after launching her self-run management company, Cere Management. In 2021 she found and remotely developed UK artist venbee, who went viral on TikTok for her first single Low Down(2022). Venbee had a career-defining year, with her single “Messy In Heaven” reaching #3 on the UK charts and staying in the top 10 for 13 weeks. The track was also nominated for “Song Of The Year” at the 2024 Brits. All four of her singles from her debut project, “Zero Experience,” reached the Top 100 in the UK, with the project amassing over 250 million streams across all platforms.
Nicole has gained a wide variety of music industry expertise from various roles; Wednesday Management (The Beaches, venbee, AlexPorat, Connor Seidel), A&R at Amelia Recordings (2x Juno Nominee Luca Fogale, 2x Juno Nominee Shawnee Kish, mekel, Lyle Kam), Artist & Label Distribution partnerships at TikTok/SoundOn (The Beaches, Aries, Rare Americans, LU KALA, Katherline Li and Tesher). Most recently, she’s started a creative consulting company called Craze Creative, alongside her long-time business partner Laurie Lee Boutet (Owner, Wednesday Management). The agency services artists by ideating and executing custom short form content around singles, albums and long-term growth/maintenance campaigns.