The Gigtripping Economy: Music Tours as Urban Windfalls
The phenomenon of ‘gigtripping’—fans traveling to different cities to attend concerts—has become a significant economic force, as highlighted by recent tours from megastars like Beyoncé and Taylor Swift. This trend is not only about the music but also about the substantial financial impact on the host cities, with hotels, bars, and restaurants experiencing a surge in revenue thanks to concert-goers. This panel will delve into the gigtripping trend, exploring its benefits for the music industry and local economies, and discussing strategies for cities and artists to maximize this opportunity.
Moderated By: David Hazan Founder DLH Strategic Marketing
