Joey “Vendetta” Scoleri is currently Head of Industry Relations for Live Nation Canada. Prior to this he spent 10 years as Senior Vice President Strategic Marketing for Live Nation Entertainment US. He has curated marketing strategies to promote superstar artists along with newer talents by connecting directly to fans through Live Nation’s vast array of direct and partner fan connection channels. Joey has worked on tours with Coldplay, Jay Z, Aerosmith, The Weekend, U2, One Direction and many more. Joey conceived Live Nation’s National Concert Day which became National Concert Week and is Live Nation’s largest single promotion in company history. Prior to joining Live Nation he spent 12 successful years at The Disney Music Group as VP of promotion and sports marketing working on brand campaigns for artists including Queen, Jonas Brothers, Miley Cyrus, Breaking Benjamin, Rascal Flatts amongst others. Joey also worked at Elektra Records and orchestrated campaigns with artists including Metallica, AC/DC and Motley Crue. Before moving into the management side of the music business he spent over 10 years at Q107 Radio in Toronto as Program Director, Afternoon Host and National Television Personality. Joey has guest hosted The Jim Rome Show on CBS Sports Radio/Television across North America, NBC Sports Radio along with Sportsnet radio show which aired nationally across Canada; he has interviewed everyone from Jerry Bruckheimer and Mark Cuban to Sidney Crosby on his shows.