Scouting Success: The Evolution of A&R in the Digital Age
(Panel Discussion) The role of A&R continues to be pivotal in the music industry, with a significant portion of global label revenues still invested in discovering talent. However, the advent of streaming services like Spotify and social platforms like TikTok has transformed the traditional methods of talent scouting. Our panel, “Scouting Success,” will explore how A&R professionals are navigating this complex digital landscape. We’ll examine the sophisticated digital tools that are reshaping talent discovery and discuss the shifting dynamics among managers, publishers, agents, writers, producers, and labels. Join us for a comprehensive look at how A&R is adapting to find and develop early talent on a global scale.
