Mishelle Pack, Creative Director at Sony Music Publishing in Toronto, has been working on behalf of its creators since 2007. Throughout her time at the company, she has worked across roles including A&R, Sync and Licensing. Returning to A&R in 2020, Mishelle has since been involved in the signings of Dax, Tommy Paxton-Beesley (aka River Tiber), Forest Blakk, Marley Bleu, Alex Sampson and producer/songwriters Intense, Gminxr, 254bodi, Eestbound, Demy & Clipz, Carvello and more, many of whom are recipients of Grammy, JUNO, CCMA and SOCAN Awards as well as multiple Platinum sales certifications and billions of streams.
Mishelle proudly supports the careers of Lights, Liz Rodrigues, Ari Hicks, Billy Talent, Valley, Fefe Dobson, Mother Mother, Anjulie Persaud, Tawgs Salter, Prezident Jeff, Joel Stouffer, Jaiden Lewis, Blair Lee and more along with Sony Publishing’s global creators and repertoire in Canada. She is actively involved in Music Publisher Canada’s Women In The Studio national accelerator program, is lead mentor for Girl Connected’s Artist Development stream, co-chairs the music advisory committee for the JUNO Awards (Rock Album of the Year) and sits on the advisory board for Canadian Music Week. Prior to joining Sony Music Publishing, Mishelle studied Journalism at Carleton University, Arts Management at the Harris Institute, and got her start in the business as a DJ, event promoter and record store manager.