Music for Messaging: How the Ad Industry and Brands Work with Music and Musicians
(Panel Discussion) Have you ever wondered how the music you hear in an ad or used by a brand in experiential marketing is selected and used? In many ways, the way music is found, selected and either created or licensed is a lot different than in TV and Film. Many times, there’s no music supervisor involved at the agency or the brand, with music decisions made by people like Creative Directors, Editors, Brand Managers, Producers, and Directors, among others. That’s why, if you want to work in the lucrative area of music for brands and ads, you have to know how the ad industry and brands work – how they market, how they create ads and campaigns and how they work to loom music into their advertising and sonic branding strategies.
This panel of Canadian and global ad industry, brand and music experts will break down who the decision makers are in the industry, how they make music decisions and how you can connect and do business successfully with ad agencies and brands on the local, regional, national and global level.
Moderated By: Mark Frieser CEO Sync Summit/Sync Exchange
