Over her career, Sam has built three successful music-for-brands companies and has redefined what’s possible in music licensing by connecting some of the world’s best musical talent with brands, globally.
She was The Coca-Cola Company’s Global Music Consultant, has won over 30 internationally-recognized awards including two Cannes Lions, and has had the pleasure to support brands like GMC, Corona, Dos Equis, Maker’s Mark, and Procter & Gamble in their strategic music selection and procurement.
As Owner of Parvin Music, Sam is focused on sourcing, composing and licensing music for a small roster of brand clients to elevate creativity, advocate for the rights of independent musicians, and provide opportunities for great brands to make art with some of the best musical talent available.