Albums Unleashed: Marketing Music in the Digital Age
(Panel Discussion) In today’s fast-paced digital music scene, the panel revisits the album’s place, challenging its role amid the rise of single tracks and short-form content. It dives into the unique challenges and opportunities for albums in 2024, emphasizing strategies for artists aiming to showcase deeper narratives or niche appeals. The discussion will highlight practical ways to market and monetize albums in a content-saturated industry, providing insights for artists to navigate and thrive in the digital landscape.
