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Ric Salmon

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Ric Salmon is a director at ATC Management, and CEO of the award-winning livestream business Driift.

ATC has a roster of more than 70 artist, composer and producer clients, including the likes of Nick Cave and the Bad Seeds, PJ Harvey, Faithless, Damian Rice, Johnny Marr, and Isobel Waller-Bridge, along with a roster of over 400 acts through its live division, ATC-Live.

Ric co-founded Driift in 2020, building the company around the innovative principle of high quality, exclusive, ticketed live-streamed events. Collaborating with the world’s best directors and staging shows in iconic venues and spaces, Driift has pioneered collaborations with artists including Niall Horan, Kylie Minogue, The War On Drugs, Andrea Bocelli, The Smile, Westlife, Dermot Kennedy, James Bay, Nick Cave, The Black Keys, Girl In Red and Laura Marling. The company also produced Glastonbury Festival’s unprecedented 7-hour livestream event, Live At Worthy Farm, featuring on-site performances from Coldplay, HAIM, Idles, Damon Albarn, Kano, Jorja Smith and others, as well as collaborating with brands including O2, Jameson and Spotify.

Since launch, the business has sold more than 600,000 tickets to global audiences in more than 190 countries, while Driift’s productions have been recognised for their creativity and innovation by the BAFTAs, the Webbys, the Royal Television Society and at the Artist & Manager Awards.

Prior to ATC, Ric founded management company Harvest Entertainment, representing globally established artists such as Seal, Morrissey and Joss Stone, and held senior A&R roles at Sony Music, Ministry of Sound and Warner Music International.

Ric has been a long-time board member of the UK’s Music Managers Forum and Council of Music Makers. He is co-founder of the Point One Project, a mental health charity launching in 2022.

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