Peter Åstedt has been working in the music industry for over 30 years. He started his own record label, Dead Frog Records, at the age of fifteen in 1990. Over the years he has started several companies in different fields in the music industry like PR, Publishing, Distribution, Sync placements, Management, Festivals, and Artist Development. Today he oversees some of the departments on Musichelp which is an umbrella company of different companies in the music industry.
He has worked with five of the top twenty most-streamed songs in the world. He has placed music to Superbowl and even the Olympics. He writes a column in Cashbox Magazine Canada and has his own radio show on Cashbox Radio an international online radio station. He is books and curates the conferencepart Sweden’s intrenational showcase festival Future Echoes.