Year: 2022

Natalie Wakabayashi

Director of Culture & Entertainment Tourism,
Tourism London

Natalie Wakabayashi is a marketing and communications professional and serves as the Director of Culture & Entertainment Tourism with Tourism London. Her portfolio includes promoting culture, arts, music, entertainment and leisure tourism as well as overseeing all the marketing and branding for the organization. Natalie is also responsible for attracting and supporting small-, medium- and large-scale cultural and entertainment events to London. She recently oversaw the successful execution of the 2021 Canadian Country Music Awards – the first in-person indoor awards show held in Canada since the pandemic began – and serves as the project lead on the City of London’s largest recovery project to support local businesses.

A life-long Londoner, Natalie is passionate about her community and getting others to get out and explore the best of what London has to offer. She was recently recognized for her innovation, career achievement and community involvement by being named one of London’s Top 20 Under 40 – a program that celebrates younger Londoners who are moving the city forward.