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Michael Pelczynski

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Michael Pelczynski is a music industry leader, strategist, economist, and music rights expert recognized for his pioneering contributions to the evolution of music streaming, fan engagement, and creator empowerment. Currently serving as the Chief Strategy & Impact Officer at, Michael spearheads the company’s vision and impact strategy, driving partnerships and innovation efforts aligned with social responsibility goals. Additionally, as a principal advisor at Forms + Shapes, he continues to shape the industry landscape by collaborating on various fronts, from AI to fan engagement models.

During his tenure as Vice President of Strategy at SoundCloud, Michael played a pivotal role in launching an acclaimed new streaming model and driving forward fan-powered initiatives. His relentless advocacy for improving the economics of music is evident in his groundbreaking licensing deals with major record labels and the development of innovative artist-to-fan engagement tools. With a keen eye on the industry’s future, Michael leads cross-functional teams, addressing challenges like fraud and identifying strategic growth opportunities. His career trajectory, which began as a songwriter and evolved into roles at Warner Music Group and beyond, reflects a deep commitment to innovation and excellence in the music business.


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