A pioneer of the Australian music industry, Michael Chugg or Chuggi as he is affectionately known, has garnered a reputation both locally and internationally as one of the country’s most prominent music promoters, and is a name synonymous with some of biggest tours to have come through Australia and New Zealand over the past 50 years.
In 1979 together with Michael Gudinski, Chugg co-founded the Frontier Touring Company, which went on to become the biggest promoter in Australia at the time, touring the likes of Frank Sinatra, Kylie Minogue, Madonna, Guns N’ Roses, Bob Dylan, Neil Young and more.
In 2000, Chugg went out on his own to launch Chugg Entertainment. Over the past twenty years, the company has toured over 800 Australian and international artists, making Chugg one of the most prominent and respected promoters not only in Australia, but also around the world.
The numerous industry accolades that Michael Chugg has picked up over the years are testament to his incredible impact on the Australian music industry; he has been named as Pollstar’s International Promoter of the Year four times, has twice picked up the Best Promoter gong at the International Live Music Conference, received the prestigious ARIA Icon Award in 2019, and has a multitude of Billboard Awards, Helpmann Awards, Country Music Awards, Musexpo Awards and many more under his belt. In June 1998, Michael was appointed a Member of the Order of Australia on the Queen’s birthday, in recognition of his contribution to the Australian music industry and his philanthropic involvement with various charities.
Chugg’s philanthropic undertakings are extensive; he has been heavily involved in developing and co-promoting some of the country’s biggest charity events to date, launching Wave Aid (2005), Live Earth (2007) and Sound Relief (2009), which raised millions of dollars toward respective charities. He was a Board Member of the Prince of Wales Children’s Hospital Foundation and Support Act Ltd. Additionally, Chugg is a trustee of the Golden Stave Foundation committee, which has over the years raised millions for children’s charities.
In March of 2019, an exclusive joint venture between Chugg Entertainment and Frontier Touring was announced. The joint venture sees Michael Chugg and Michael Gudinski join forces as co-promoters on Chugg Entertainment tours, reunited exactly 20 years since parting ways in 1999 and 40 years since founding the Frontier business together in 1979.
In 2012, on the eve of Chugg’s 50th year in the music industry, Michael proudly launched Chugg Music, a label and management company providing artist services aimed at breaking Australian acts worldwide. The indie label has seen major success over the years with internationally renowned Brisbane band Sheppard and Sydney-based Lime Cordiale, who in 2020 have been nominated for 8 x ARIA Awards. Like Sheppard, their second album 14 Steps To A Better You topped charts on release.
The label also represents country-rock act Casey Barnes and with its new division, City Pop Records, is working on developing new and exciting local talent. City Pop is the home of much talked-about breakout TikTok star Mia Rodriguez, along with Mason Watts and new signing Andrew Lambrou.