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Marcie Allen

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Marcie Allen is not just any strategic partnership expert; she is an industry powerhouse with over 25 years of experience in entertainment and music. Her unparalleled ability to create game-changing partnerships has helped shape the industry and redefine what it means to be a marketer.

She has brokered and executed multi-faceted programs on behalf of brands including: Sony, Southwest Airlines, YouTube, Microsoft, Samsung, and artists including Chance the Rapper, Rolling Stones, Kelsea Ballerini, John Legend, and Ludacris.

As a prestigious industry insider, Marcie has served on the board for The Country Music Association (CMA), Barclays Center, and Berklee College of Music, Marcie has been named to Variety’s “Power of Women: New York Impact List” (2015-2018), representing the most powerful women in entertainment. She is passionate about paving the way for the next generation of brand marketers at NYU Steinhardt, where she has been an adjunct professor for the past ten years.


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