Eric Lawrence is the co-founder of the artist management and independent record company Coalition Music. Current client roster includes: Simple Plan, Amanda Marshall, Preston Pablo, Ikky, Banx + Ranx, and others. From its launch in 1991, Coalition Music has evolved to include Canada’s Music Incubator (CMI), a not-for-profit corporation that offers artists and managers a variety of professional development programs to help them empower themselves and move their careers forward. Also under the Coalition Music partnership umbrella are the Punjabi focused music company 4N Records and the Indigenously owned music company Red Music Rising.