Catherine Moore (she/her), Adjunct Professor of Music Technology & Digital Media at the University of Toronto’s Faculty of Music, emphasizes creating — and pitching — value in business courses, workshop coaching, and consulting work. She teaches about music startups, new technologies for digital media creation & distribution, and the sustainability of communities through multi-national music initiatives.
Catherine taught at New York University from 1995 to 2016, directing the Music Business Program for many years. Her focus at NYU was on forecasting, price strategy, strategic marketing, A&R music evaluation, and international expansion. A graduate of Bishop’s University, the Conservatoire de Musique (Montréal), and the University of Liverpool (UK), Catherine’s first music-business job was managing a record store in Liverpool, England and she is a music critic for American Record Guide magazine.
Catherine’s other UofT role is setting up partnerships: with industry, computer scientists, UX designers, etc. Catherine continuously seeks parallels and inspirations from other industries (currently looking at food production and maritime shipping) — and tells anyone who’ll listen that it’s a vital way to protect against sector insularity.
As a consultant in 1997, Catherine created and implemented a forward-looking methodology to evaluate recorded music masters. The method takes into account current accounting practices and provides a framework for estimating the future earning potential of recorded music masters as intangible assets. In 2001, two years before the launch of the Apple iTunes store, the method was updated to begin to include digital value. In 2010 and again in 2015 it was further modified, and the method has proved valid for continued assessment of future value when applied to varied, international, and multi-media exploitation of recorded masters.