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Alejandra Olea

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Alejandra Olea is Managing Director, Americas of Believe, one of the world’s leading digital music companies. With more than 20 years of experience in business development, sales and content distribution in the music and entertainment industry, she was recently nominated for Billboard’s respected “Women in Music 2024” list, which highlights the most influential professionals in the industry, and for the “International Power Players 2023” and “Latin Power Players 2023” lists – also by Billboard – which recognize the biggest players in the music industry. Before joining Believe in 2020, Olea was the General Manager for Stingray Music, the largest independent media company in Canada where she oversaw all operations and management of the Latin American region, bringing growth and brand equity for the company. She was also the Vice President of Integrated Sales at BBC Worldwide Latin America & US Hispanic, responsible for channel distribution, program and format sales. Prior to that, Olea held posts at DIRECTV Latin America as a Regional Director, as well as management positions in sales at Sony Pictures Television Latin America and Tepuy/Telumundo International. She has also consulted for Deezer and Naim Media. Olea graduated from the School of Foreign Services at Georgetown University. In 2019, she returned to academia to focus on a specialization on data analytics, graduating from the Harvard Business Analytics Program (HBAP).


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