Adesope Olajide is a dynamic broadcaster and entertainment personality with a world of experience hosting sports and entertainment television/radio programmes, live events and panels.
With over 15 years of media experience, Adesope has been at the forefront of promoting African popular culture (Music, Dance, Film & Fashion) in the UK and one of the first personalities at the forefront pushing Afrobeats firstly on pirate radio stations before being accepted on mainstream radio and tv .
– This includes lead anchor roles on British TV and radio stations such as Vox Africa UK’s “Live at Battersea ” an Afropop culture entertainment programme and “Sports360″ a live sports programme. He has also anchored shows on other popular UK Tv stations such as Nollywood Movies where he hosted the groundbreaking music show “Nollyafrobeats” and has featured as a returning commentator on platforms such BBC World Service’s ” Focus on Africa” programme .
Adesope is the current host of “Afrohits on The Beat” a weekly live music programme on The Beat London 103.6FM playing the hottest records from Africa and interviewing the biggest personalities within the scene . The radio show has been on going since 2014 .
Over the last decade, Adesope (also known as “Shopsydoo” & “The Energy Gawd”) has become one of the most prominent faces of African Entertainment in Europe and Africa. His versatility as a broadcaster has seen him interview international personalities such as Anthony Joshua (boxer), Michelle Williams (singer), Davido (singer), Wizkid (singer), Yemi Alade , Yvonne Chaka Chaka , Diamond Platinumz , Amir Khan (boxer), Joe Calzaghe (boxing legend), Cheyl Cole (singer), Thierry Henry (football legend), Dwayne Wade (basketballer), Hakeem Olajuwon (basketball legend), Jay Jay Okocha (football legend), David Haye (boxer), D’Banj and lots lots more . He is known for being one of if not the first broadcaster outside of Africa to have interviewed most African pop stars (Afrobeats acts ) such as Wizkid , Davido , Burnaboy etc before the genre broke worldwide
As a Compère, Master of Ceremonies and Hypeman, Adesope has become the most sought-after host for major Afrobeats concerts and events held in the UK and Europe.
*Panel host at MIDEM (2017 & 2018), discussing Afrobeats & Africa’s Creative industry
*Host of African Creative Industries Investment Summit (2013 & 2014)
*Host of “The Afrobeat Educational Road Show” (2012 – 2016)
*Yam Carnival London August 2021
*Wizkid Live O2 Kentish forum November 2021
*Buju Live in London – Lafayette November 2021
*Zlatan Live at the Indigo2 – October 2021
*Bella Shmurda Live in London – October 2021
*Host of Afroscandanavia festival Sweden – October 2021
*Host of Afroexplosion Zurich October 2021
*London Davido Live In Concert 2019. The O2 Arena, London
*Oh my festival Afrobeats stage May 2019
*Afronation Portugal August 2019
*Afronation Ghana December 2019
*Host of Runtown Live in Paris 2019- Moulin rouge Paris
*Adekunle Gold “About 30” Concert 2018. indigo at The O2, London
*Tiwa Savage “Savage” Concert 2018. indigo at The O2, London
*Red Bull Music Festival 2018: An Afro-Rhythmic Aﬀair. Festsaal Kreuzberg, Berlin
*Returning host of the African stage at the Berlin Carnival since 2014
*Burna Boy “Life On The Outside” Concert 2018. O2 Academy Brixton, London
*Simi Live In Concert 2018. O2 Academy Islington,
*YBNL Concert 2016. Eventim Apollo, London *Olamide & Phyno Live In Concert 2017. Building Six at The 02 Arena, London
*Davido “30 Billion” Manchester Concert 2018. The Birdcage, Manchester Davido “30 Billion” *Dublin Concert 2018. The Academy, Dublin *Davido “30 Billion” London Concert 2018. O2 Academy Brixton,
*London Ycee “Juice” Concert 2018. O2 Academy Islington, London
*Falz Live In Concert 2018. O2 Academy Islington, London
*Yemi Alade Live In Concert 2018. O2 Academy Islington, London