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The Rise of Punjabi Music on the World Stage


(Panel Discussion) This vibrant genre has seen substantial growth, with Punjabi tracks amassing over 3 billion YouTube views annually and artists like Karan Aujla and AP Dhillon leading global streaming charts. Learn about the innovative strategies that catapulted these artists to international fame and how Punjabi music has carved out a significant niche in the global market. The panel will provide detailed insights into how the Punjabi music scene is influencing global music trends, supported by powerful metrics that highlight its expansive reach and cultural impact. This session is a must-attend for industry professionals and music enthusiasts eager to understand the dynamics of the burgeoning Punjabi music market’s impact on the world’s mainstream market.

Moderated By: Gagan Singh Creative Executive, Film/TV & Visual Media SOCAN

1:00 PM - 1:45 PM
Wednesday, June 5, 2024

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