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The Evolution of Brand Sponsorships


(Moderator: Phil Bouffard) A panel discussion around how the landscape of commercial brands sponsoring artists, venues and concerts has changed dramatically over the last 3 years, and what we can expect for the next 3+ years. Panelists include a major brand, major venue and surprise artist guest, moderated by Phil Bouffard, Managing Director of the Strategic Partnerships Division for Paquin Entertainment Group and The Loft Entertainment.


  • Jenn Shah
    Director, Corporate Partnerships
    Massey Hall and Roy Thomson Hall

  • Lisa Li
    Senior Brand Manager, Mixables
    Beam Suntory

  • Phil Bouffard
    Managing Director, Strategic Partnerships
    Paquin Entertainment Group/Loft Entertainment

  • Rêve

1:45 PM - 2:30 PM
Friday, June 9, 2023

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