Senior Brand Manager, Mixables at Beam Suntory
Lisa Li is a seasoned marketer with a passion for music. For the past 6 years, she’s been with Beam Suntory, driving cultural relevance for her brands in the music space across various media, artist partnerships and sponsorships. Leading Jim Beam in Canada since 2020, she collaborated with Canadian Music Week and Live Nation to pivot the National Talent Search, Indies and Live from Inside during pandemic restrictions to enhance digital storytelling alongside radio programming, expanding Reach and affinity for both the brand and musical artists while promoting diversity in music. Starting 2017 on Courvoisier, she partnered with radio stations G98.7 and Flow 93.5, Canadian urban music artists and key on-premise partners to lead market share growth in the category.