Live Evolution: How Today’s Venues Are Reshaping Concert Experiences
(Panel Discussion) Imagine transporting a concert promoter from the early 20th century to today’s vibrant concert scene; the evolution would be staggering. Today, the live show serves as the financial backbone for the music industry, funding everything from artist discovery to touring. In this panel, venue managers and bookers who thrive in this new era will discuss how advancements like smartphone ticket entry, ticketholder verification, and tiered fan experiences have revolutionized the concert-going experience. They will explore the increased role of merchandising in revenue generation and other innovative strategies that transform a regular show into a memorable event. Join us to gain insights into the operational shifts and experiential enhancements that define modern live music venues.
Moderated By: Patti-Anne Tarlton EVP Live Nation Global Lead at Ticketmaster