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Keynote Interview with Darrale Jones “Shaping the Soundscape of Tomorrow: Embracing Urban A&R in an Evolving Music Industry”

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(Interviewer: Dalton Higgins)  will interview Darrale Jones  about his incredible journey through Hitsville. In this engaging keynote interview Darrale Jones, Senior Vice President of Urban A&R at Atlantic Records, will delve into the dynamic world of Urban A&R and its pivotal role in shaping the future of the music industry. With a wealth of experience in identifying and nurturing groundbreaking talent, Jones will share his insights on how to navigate the ever-evolving landscape of urban music, discover emerging trends, and cultivate authentic voices that resonate with audiences worldwide.

Drawing from his extensive career and successful collaborations with renowned artists, Jones will discuss the key factors influencing the current urban music scene and explore the symbiotic relationship between artists, labels, and listeners. He will shed light on the evolving tastes and preferences of music consumers, as well as the innovative strategies employed by Atlantic Records to stay ahead of the curve.

Through compelling anecdotes and real-world examples, Jones will provide invaluable guidance to aspiring artists, producers, and industry professionals, highlighting the essential elements of a successful urban A&R strategy. From scouting talent to building artist development plans, he will address the importance of fostering creativity, staying adaptable, and embracing diversity to create groundbreaking music that resonates across cultures and generations.

Join Darrale Jones as he shares his passion for urban music, celebrates the power of artistic expression, and offers a visionary perspective on the future of urban A&R. This keynote speech promises to inspire and empower individuals within the music industry, encouraging them to embrace change, forge new paths, and play an integral role in shaping the soundscape of tomorrow.

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Speakers
11:00 AM - 11:45 AM
Saturday, June 10, 2023
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