Beyond the Basics: Elevating Your Merch Game
(Panel Discussion) As the music industry evolves, the traditional revenue streams of sync placements and streaming royalties are increasingly seen as challenging paths to financial success, with the former akin to winning the lottery and the latter yielding marginal returns except for the most streamed artists. This shift has cast a spotlight on merchandising as a domain ripe with untapped potential. This panel aims to explore the uncharted territories of high-end merchandise opportunities and the role of technology in enhancing and expediting merch sales. Attendees will gain insights into innovative strategies for leveraging merchandise as a significant revenue stream, emphasizing how artists can capitalize on this often-underutilized aspect of their brand.
