Panel Details

Thursday 05/07/2015
Sheraton Hall A
1:30PM - 2:20PM
(50 minutes)

Social Music: Panel Discussion

The Social Conversion Formula: Turning Fans Into Customers Online

In analog days, “meet and greets” were the preferred avenues for artist/fan interaction. Now people may be friends and followers before they become fans. This new, intimate dynamic is ideal for building a fanbase and a career from the ground up. This session examines the social and digital tools artists and managers have successfully used to launch careers. Monetizing a fan-base can take place completely outside the media spotlight – to the point that when it finally discovers you, you’ve already “arrived.”

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