Greenlighting: The Risks, Rewards and Gut Instincts of Signing Artists
Michael McCarty has had a lifetime of finding BIG NAMES, signing them and making sure they get paid for their songs. McCarty, the Chief Membership & Business Development Officer of SOCAN, is being inducted into the Canadian Music & Broadcast Industry Hall of Fame. He oversees a staff of 40 and a roster of 150,000 songwriters, composers and music publishers that includes Drake, Alessia Cara, The Weeknd and Shawn Mendes (he also oversees the Canadian Songwriters Hall of Fame). For a quarter-century before that, he was a star at EMI Music Publishing, helping launch the careers of Sum 41, Billy Talent, Alexisonfire, Three Days Grace, Simon Wilcox and others. Industry guru Bob Lefsetz will dig deep into this Hall of Famer’s career and accomplishments.
THE LEFSETZ LETTER
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