Panel Details


Thursday 05/10/2018
Osgoode Ballroom East
12:00PM - 12:30PM
(30 minutes)

Fireside Chat

The Brand Approach to Live Streaming a Music Festival

Hear Bulldog DM CEO and Founder John Petrocelli discuss the strategy and execution of Coca-Cola’s live streamed presentation of Mexico’s iconic music festival, Vive Latino. For several years Coca-Cola has amplified their title sponsorship of the Vive Latino Music Festival in Mexico City extending the experience to viewers across the country on all connected devices streaming all days of the festival including 80 artists in multiple channels of real time, broadcast grade live video. Learn how Coca-Cola grew and implemented their strategy to transform viewers of the experience into participants with Bulldog DM and some of the compelling results that were obtained. This discussion will provide insight into how brands approach live streamed music experiences to authentically reach and engage fans on every device aligning live video with social and engagement tools including both live VR and 360 streaming.