Panel Details


Friday 05/11/2018
Sheraton Hall C
11:10AM - 12:00PM
(50 minutes)

Panel Discussion

A&R Panel: When The Next Big Thing Is A ‘Link’

Analog A&R was simple enough. Somebody sent you a tape. If you liked what you heard, you saw them live. But digital A&R is still trying to define itself. There are thousands of bands with websites, YouTube channels, social media pages, followers and dreams of being noticed. Theoretically, they don’t even need an A&R manager to touch them with a magic wand when the Twitter-verse could do it for them. But is digital DIY a realistic approach when everyone is using the same tools? This panel will discuss what a successful A&R professional brings to the table in 2018, what they’re looking for and where they’re looking.
Samantha O’Connor
A&R Consultant
XL Recordings/New Gen
Toronto, Canada