AEG Presents Excellent Ventures: A Conversation with Rick Mueller By Bob Lefsetz
Under North American president Rick Mueller, AEG Presents has made headlines and entertained under-served audiences on both coasts with bold new festivals and revamped venues. Whether it’s a big-ticket one-off like Desert Trip (which grossed $160 million in 2016), or the Panorama Festival on New York City’s Randall’s Island (which this year features the likes of Janet Jackson, The Weeknd and The Killers) or the acquisition of storied concert venues like the Santa Barbara Bowl or the Saratoga Mountain Winery, Mueller’s footprint on the live music experience is deep. In this Lefsetz session, Mueller will talk about how AEG Presents and its many partners has built a bond with concert audiences.
Bob Lefsetz Publisher THE LEFSETZ LETTER Santa Monica, USA