2020 Spotlight on Poland at CMW
CMW shines a Spotlight on Poland in May 2020, welcoming the largest official music mission from Poland to Canada to open new trade routes between our respective music markets. The initiative has been a few years in the making, collaborating with Music Export Poland and the Embassy of Canada to Poland in Warsaw.
It is one of the Top 20 contributors to Global Growth. Poland ranks #22 worldwide, according to IFPI – with a trade value of US $114 million – #31 for Streaming, #33 for Other Digital, #16 for Performance Rights, #27 for Synchronization, #10 for Physical.
Poland is Canada’s largest goods trading partner in central and eastern Europe and presents an extremely stable economic and political environment. Canada was the first country to approve Poland joining the NATO Alliance. Poland & Canada cooperate on common issues on many fronts. For the past two years, CAAMA has been developing Spotlight activities with Poland, to present at CMW in May 2020.
The country measures 41,526 sq. km, about 32 times smaller than Canada, with a population of 38.5 million people – only 2.9 million fewer people than Canada. It is the 92nd most densely populated country in the world. In 2018, the number of mobile subscriptions in Poland was approximately 51.1 million, indicating multiple subscriptions. In 2019, 75 percent of the population is online, with the percentage projected to grow to 79.3 percent by 2023.
Poland is ranked 13th among the fastest developing e-commerce markets in the world, with an e-commerce market expected to reach US $13.5 billion by the end of 2019. There is a total of 28 million internet users in Poland, 66 percent of them shop on-line. More than half of customers use multiple devices for on-line shopping. E-commerce platforms and shops increasingly invest in advanced analytic tools, including artificial intelligence. The industry primarily reaches customers via social media, personalized advertising and content marketing.
For more than a century, our two countries have been linked by a deep and intense relationship strengthened by the one million-plus Canadians of Polish heritage. Although Canada and Poland have similar populations, they differ significantly in the size of their respective music markets.
In Canada, support programs for the music sector have been in operation since the 1970’s, when they were launched by Prime Minister Pierre Trudeau.
Poland, on the other hand, only opened up to democracy thirty years ago. It was then the real music market began to flourish in this country.
Marek Hojda, head of Music Export Poland (MExP), says, “Despite the differences and disproportions, we are convinced we can learn a lot from mutual cooperation and exchange. Music Export Poland is a critical resource in building bridges between our respective industries. The institution initiated the idea for the “Spotlight on Poland” at Canadian Music Week 2020.”
“We are convinced the Polish presence in Toronto in May will contribute to establishing and extending business relations beneficial to both the Polish and Canadian music industry,” adds Tamara Kamińska, MExP director. “We truly believe Poland’s status as a Spotlight country during Canadian Music Week 2020 will lend itself to furthering relationships and creating new pathways for doing business together.”
All Participants
Marta Gorska
Progresja Music Zone PolandProgresja is among Warsaw’s and... read moreMarta is responsible for marketing the Progresja venue, based on deep anaylysis of tickets sale and analytical tools. She also organizes concerts for the venue as a booking manager.
Progresja is among Warsaw’s and Poland’s most popular music venues. We host more than 120 shows each year in addition to various private events. Our shows attract more than 100,000 fans annually. We offer 1,100 m2 of space for our audience and two stages – 100 m2 and 35 m2 – plus dressing rooms and shower areas for artists.
In addition to the space for rent, Progresja offers a fully professional production (including catering) of concerts and other entertainment.
The club does not have a specific musical profile. There is a whole range of musically diverse concerts on our stages. We play mainstream, hip-hop, pop, rock as well as harder formats such as metal. We also do not avoid electronic, trance and alternative music as well as concerts intended for teenagers.
Progresja also books their own shows as concert promoters and organize events outside Warsaw.
The goal of Progresja is to book 20% of their own concerts in the venue and co-promote with local and foreign agencies on another 80% (renting venue with full production).... show less
Piotr Szulc
CEO,Revolume
Warsaw, Poland
Artistically, Steez represents half of the rap duo – PRO8L3M. A phenomenon of the Polish music scene, PRO8L3M has trail blazed new paths of creation and narration development in music while attracting thousands of spectators to their concerts. As a music producer, Steez has achieved multiple awards, including 4 platinum and 5 gold records. Awarded with “Fryderyk” – the ZPAV award – the Polish Phonographic Academy, the European Border Breakers Award, and the European Union distinction. As an executive producer, Steez has contributed to the creation of some of the biggest sensations in recent years, including the TACONAFIDE duo and the “Projekt Tymczasem”. Steez began his career as a DJ and a turntablist in the 2000s.
Steez’s many years in promotion, booking, and management of hundreds of concerts, events, and festivals resulted in the establishment of Revolume. Created in 2012, the Revolume Agency is responsible for some of the largest concert tours and music events of artists in the urban music scene. Additionally, Steez is the co-founder of the Outrage Agency, which specializes in blending music, entertainment, and culture with the world of brands and advertising – specializing in custom and truly spectacular projects. Steez divides his business and artistic life between Warsaw and Los Angeles.... show less