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The music industry was rife with untapped branding potential in 2004 when Marcie Allen started MAC Presents, a New York City-based music experiential agency. Allen’s agency effectively plays the role of music matchmaker, where she’s connected artists such as The Rolling Stones, Foo Fighters, Khalid, Chance The Rapper, Keith Urban, and Billy Joel with brands including Citi, AT&T, Capital One, Sprite, Samsung and Southwest Airlines. Since founding MAC in 2004, total music sponsorships in that time have jumped from $550 million to $1.5 billion in 2018 – a number Marcie believes has the potential to triple over the next five years. Music sponsorships have grown faster than any other sector of the industry that existed 15 years ago. In this session, legendary music journalist Larry Leblanc sits down with a woman who’s become a trailblazer for pioneering new business models in an industry that is ever-changing as well as creating new opportunities for female entrepreneurs. [FULL PANEL DETAILS]
DATE: Saturday, May 12
INTERVIEWER: LARRY LEBLANC
LOCATION: Osgoode Ballroom West, Sheraton Centre Hotel
TRACK: 4-DAY MUSIC SUMMIT/GLOBAL CREATORS SUMMIT
4-DAY MUSIC SUMMIT PASSES AVAILABLE HERE
ABOUT MARCIE ALLEN
Marcie Allen leverages her more than 23 years of music industry experience to negotiate high-profile partnerships between the world’s leading brands and artists. Allen has brokered and executed multi-faceted programs on behalf of brands including: Sony, Southwest Airlines, YouTube, Microsoft, Verizon, Samsung, Citi, Capital One, Delta, AT&T and artists including Chance the Rapper, Khalid, Foo Fighters, Rolling Stones, Green Day, Lady Antebellum, Billy Joel, John Legend, Imagine Dragons, and Keith Urban. She has been nominated as a finalist for Billboard’s “Concert Marketing and Promotion Award” twelve times and has won seven times. Allen has been named to Billboard’s “Women in Music” list every year since 2010. Allen was included in Billboard’s “Power 100” list in 2018, “Branding Power Players” list in 2016 and 2017, named to the first-ever “Hip-Hop Power List” in 2017, honored on the publications “40 Under 40″ list in 2013 and has also received Billboard’s Humanitarian Award.” Variety selected Allen to its 2015 “Power of Women: New York Impact List,” representing the most powerful women in entertainment.[READ MORE]
ABOUT CANADIAN MUSIC WEEK
CANADIAN MUSIC WEEK (Jointly presented by San Rafael 71′ and Amsterdam Brewery) is Canada’s most established music industry conference. Now in its 36th year, it is recognized as one of the premier entertainment events in North America focusing on the business of music. CMW brings together Sound Recording, New Media and Broadcast for one spectacular week of events – combining informative, intensive conferences, a cutting-edge trade exhibition, award shows, film festival, comedy festival and Canada’s biggest New Music Festival. All convention functions take place at the CMW’s host hotel, Sheraton Centre Toronto Hotel (123 Queen Street West, Toronto M5H 2M9).
For Canadian Music Week information, please contact:
Kayley Szanto – Communications Manager
E: kayley@cmw.net
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