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Yvonne Arbour

Sponsorship Production Coordinator,
Live Nation Canada
Toronto, ON, Canada
Growing up in a family full of musicians, it’s not surprising that Yvonne’s love of music was formed at a young age. Her interest in music and entertainment lead to her enrolling in Radio Broadcasting and Advertising at Mohawk College in Hamilton. Yvonne’s networking nature presented her with numerous opportunities in the fields of experiential marketing and event production early in her career. Some of her portfolio highlights include Jack Daniels Studio No. 7, Rogers Wireless Box Office, and Maxwell House’s Brew Some Good campaign. Her entrepreneurial spirit and think-outside-the-box attitude were the drivers behind her co-founded production company TechnoColour Dreams, which produced 100 events nationally, and was the recipient of “Best Nightlife Entertainment” from the Toronto Nightclub Awards, and “Best Variety Artist” from the Canadian Organization of Campus Activities.

Yvonne has been an integral part of the Live Nation sponsorship team since 2011. She is committed to providing exceptional experiences for the fans; and she continually engages in the latest XM and festival trends by working closely with Live Nation’s sponsors and artists to help curate experiences that will hit home runs. Yvonne has an extensive history of working with sponsors on large-scale events and music festivals including: Bud Light Dreams, Field Trip, VELD, ÎleSoniq, Escapade, Trackside, CBC Music Festival, Pride Toronto, CMT Music Festival, Nike Women’s Run, and Rockstar Hotel.

Yvonne continues to explore new and exciting ways of integrating sponsors into Live Nation’s festival programming, and she’s eager to keep the conversation of sustainability and good-vibes-only rolling!