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Paul Greco

Director of Music & Radio,
J. Walter Thompson New York
New York, NY, USA
Paul Greco is Director of Music & Radio Production at global ad agency J. Walter Thompson New York. He was appointed in 2011 to lead the agency’s music department and collaborate on music branding ideas across all media. Today his work continues to be recognized by the industry.

Paul’s musical direction has made a major impact on many major brands throughout his career and many of J. Walter Thompson’s most prestigious brands. He received an AICP Award for Excellence in Musical Arrangement for the Smirnoff Vodka global campaign “Be There”. He was instrumental in the launch of a 2012 public/private entity, Brand USA, a company created to help bring in more tourism to the USA. Paul enlisted the services of multiple Grammy winner Rosanne Cash to compose and perform the newly created brand anthem, as well as be featured in the commercials. The song was picked as a TOP 5 music track for all of 2012.

Recently he was awarded an AMP Award and LIA Award for Best Original Music for Macy’s holiday spot, “The Magic Pen”, he just completed a project for Tylenol producing a cover of Fleetwood Mac’s hit “Don’t Stop”, recording a dozen amateur musicians that suffer from arthritis, and a twelve minute symphony for Rolex with a ninety piece orchestra.

He is a board member of The Association of Music Producers (AMP) and was chosen as Chair for the 2015 AMP Awards.

Paul has been the recipient of many of the top industry awards including his two AICP Awards for Excellence in Musical Arrangement, multiple Clio’s, London International Awards, The AMP Awards, and Effie Awards. One of his spots was also nominated for a special EMMY Award.

He has been a jury member for many award shows including The Clios, AICP, The International Music & Sound Awards, and has been quoted in industry related articles in CNN.com, BBCNews.com, Variety, Adweek, Adage, Forbes.comand Shoot Magazine. Paul has a been a speaker on many advertising and music panels and was a keynote speaker at The SyncSummit in Los Angeles in 2016.

In 1995 Paul joined Young & Rubicam as Music Producer, and eventually rose to the position of Vice President, Executive Music Producer. During his 14-year career at the agency, he handled music production for many of Y&R’s biggest brands. His work helped earn Y&R numerous awards for many of their clients.

Prior to Y&R, Paul worked at BBDO New York as Music and Radio Producer, where he produced music for many of their award-winning accounts including Pepsi, FedEx, GE, Visa, and HBO.

Before his career as an ad agency producer, Paul developed his skills as a recording engineer at several New York’s most highly regarded recording studios.

Paul has worked with numerous musical artists and continues to push for opportunities to align musicians and brands.

Throughout it all, Paul’s philosophy and mission is to create deep and durable ties between consumers and brands through music. In an era of being able to reach more people through so many different media channels, music remains one of the most effective ways to make the connection.

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