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Waco Hoover

CEO & Co-Founder,
Cambridge, MA, USA
Mr. Hoover is a serial entrepreneur with over 15 years of experience in the live event and media industries across the music, film, sports, festival, esports, healthcare and tech sectors. A strategic and passionate leader, Mr. Hoover has been involved in numerous start-ups, capital raises, acquisitions and divestitures.

In his current role he is the co-founder and CEO of XLIVE, an organization transforming the way live events and festivals share expertise, learn and revolutionize experience. XLIVE convenes industry leaders at the intersection of music, sports, film, culinary, beverage, esports, technology, brands and the experiences that culminate at festivals and live events.

Mr. Hoover is also a partner with the MichaelBass Group, an investment firm focused on live event, tech and media properties. The MBG event portfolio includes over 35 live events and media properties across tech, live events, esports, brand activations and festivals.

Prior to starting his professional career, Mr. Hoover served in the U.S. Marine Corps as a demolitions and anti-armor squad leader, infantry scout and assistant chief instructor, managing combat water survival training for Marine and Naval Forces stationed at Marine Corps Base Hawaii and forward deployed forces in southeast Asia.

Mr. Hoover graduated cum laude from New York University, holds a MBA from The Florida State University and completed the Harvard School of Public Health’s certificate program in Leadership Strategies for Information Technology in Health Care.

He is a board member of Irreverent Warriors, a non-profit dedicated to preventing veteran suicide and is an investor and board member of Jelly Skateboards. Mr. Hoover is an avid surfer, diver, skier and schedules as many mountaineering trips as possible when he’s not kicking around with his two yellow labs, Cooper and Tucker.
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