As a dynamic music executive for 25+ years, Shaver’s career is the combination of expertise as a leading figure in the music business, fueled by a love of music, knowledge and a desire to learn. He has held various positions in the music industry and record label business during his career ascent including Vice President, Virgin Music Canada, Vice President, Marketing, Promotion and International, EMI Music Canada and Vice President, Artist Marketing, Universal Music Canada, SVP & General Manager Open Road Records/RGK Entertainment and currently is Head of Nielsen Music Canada, Nielsen. In addition to his extensive work with industry executives, Shaver has had the privilege of working with hundreds of artists from Canada and around the world. From up-and-coming talent to critically acclaimed, award-winning acts including Nickelback, Serena Ryder, Dean Brody and Johnny Reid and International artists including Katy Perry, Lorde, Keith Urban and Imagine Dragons to name a few. Shaver has orchestrated, developed and overseen successful artist promotion, media, digital, strategic and brand partnership campaigns. Shaver is an active member of the community and currently sits on the Board of the Canadian Country Music Association (CCMA’s).