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Sean Claessen

VP, Creative & Strategy,
Maritz Canada (Blackberry)

Sean has extensive experience in youth marketing and developing campaigns and programs for Brands such as BlackBerry, Ford, Under Armour, SCENE, Cineplex, Scotiabank, Indigo, SPC Card, Mattel, Puma and several outlets of the Government of Ontario. Sean’s experience has garnered a combined strategic and practical understanding of above- and below-the-line advertising and promotion, communication planning, as well as a wealth of knowledge in specific disciplines like experiential marketing, direct mail, and a gamut of digital vocabularies—CRM to social, mobile and .com destinations. A focus on combining traditional and non-traditional creative, a breadth of tactical knowledge governed by strong adherence to hard-working Strategy, always founded in consumer or category insight, make Sean a valuable contributor to Maritz' thought leadership. Leading a team of Strategists and Creatives, Sean’s focus is on creating valuable and potent brand experiences for clients. Sean is a frequent presenter at conferences focused on brand experience, loyalty and youth—throughout North America—and is regularly cited in trade publications on various Marketing topics. Follow @seanclaessen for ongoing pop-culture and marketing commentary.