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Libby Biason

Principal,
Ent Marketing Inc. (ent!)
Toronto, ON, Canada
The overseer of all things ent!, Libby has ambitious ideas and the rockstar sensibilities to turn them into a reality. With over 15 years in both the CPG and music business, Libby is instinctively drawn to the development of unique consumer programs. She has built her career out of creating original, turnkey strategies for organizations ranging from Live Nation and House of Blues to Cadbury and Mattel. In just over 2 years, Libby has turned ent! from an ambitious startup to an industry pacesetter for connecting big brands with their customers through entertainment and music properties. Libby's fearless approach builds buzz, on and offline, and produces results in today's increasingly cluttered multimedia landscape. It comes as no surprise that Libby has become a recognized industry expert in promotions based partnership marketing.