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Panel Details

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Friday 05/06/2016
Sheraton Hall A/B
3:15PM - 3:30PM
(15 minutes)



Live Touring: Presentation

Partnership Activation for the Next Generation

Snowballing demands by millennials for different experiences from their predecessors--combined with technologies like proximity, personalization and datafication and all the information that can be captured through these technologies—means options to engage have increased significantly, costs have gone down and sponsors and rightsholders need new strategies for the digital age, and not just a digital strategy to incorporate into their existing models.

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